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 Cambridge Business LecturesCambridge Business Lectures - Dan Pink On Thursday 28 January at Robinson College Dan Pink (pictured) will be talking on the subject of 'What truly motivates us, and how we can use that knowledge to work smarter and live better'.Start date/time:
Lecture starts 6pm Thursday 28 January 2010
End date/time: Lecture ends 7pm and is followed by a networking drinks reception Venue: Robinson College, Grange Road, Cambridge CB3 9AN Organiser name: Cambridge Network on behalf of Cambridge Business Lectures Organiser email: louise.rushworth@cambridgenetwork.co.uk Organiser tel: 01223 401585 This lecture is now FULL and I have a waiting list. About Dan Pink's latest book - 'Drive' Drive is a paradigm-shattering look at what truly motivates us and how we can use that knowledge to work smarter and live better.
Most of us believe that the best way to motivate ourselves and others is with external rewards like money—the carrot-and-stick approach. That’s a mistake, says Dan. The secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose—and offers smart and surprising techniques for putting these into action. Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
About Dan Pink
Dan Pink is the author of A Whole New Mind which spent 87 weeks in the New York Times Business Bestsellers List and has been translated into 20 languages. He was chief speechwriter to Al Gore and worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government. He is a highly regarded writer who writes regularly for the New York Times, Harvard Business Review and Wired and has appeared on CNN, CNBC, ABC, NPR. He also lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.
See Dan Pink discuss intrinsic motivation at www.ted.com.
Samples of writing http://www.danpink.com/other-projects
‘Whether you’re running a company or managing a household, Drive will make you rethink everything you do to motivate yourself and those around you.’
Richard Wiseman, author of 59 SECONDS and QUIRKOLOGY
‘Daniel Pink draws on 40 years of science to offer some surprising answers. He explores the hard-headed power of autonomy, mastery, and purpose to help us work smarter and live better.’
Chris Anderson, author of THE LONG TAIL and FREE
Copyright Cambridge Network 2009
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