Hypertag Ltd

Promotional staff will be 'hypertagging' EUR100 vouchers entitling recipients to money-off Vodafone's latest range in 3G handsets.

The campaign, which commenced last week at the Coldplay concert in Dublin's Marley Park, is being co-ordinated for Vodafone by Dublin-based mobile content company, Adaptive Digital Media Services. The field marketing is being organised by CMS Marketing. Wearable Hypertags, worn by field-marketers on sashes, enable brands to engage directly with consumers and their mobiles via infra-red or Bluetooth.

Hypertags are short-range wireless devices which send information or content to mobile phones via infra-red or Bluetooth. A user simply activates the infra-red or Bluetooth on their phone and holds it up to the Hypertag sash to receives content such as vouchers, business cards, ringtones or games. Because Hypertags use short-range wireless technologies, rather than SMS, interactions are free to both advertiser and consumer.

Rachel Harker, co-founder, Hypertag, said: 'The synergies between the launch of something like Vodafone Ireland's 3G services and Hypertag are obvious. By directly targeting consumer's via their mobiles with a money-off voucher they are not only giving a compelling discount offer but they are also demonstrating the power of mobile data in a clear and easy-to-use way.'

Helen Marks, Head of Brand and Marcomms, Vodafone Ireland, said: 'This campaign is going to be a great way to reach out to consumers over the summer period. The flexibility of the wearable Hypertags means that we can roll out the devices at a wide range of events and the mobile voucher mechanic provides a direct way of driving footfall into our stores.'


About Hypertag
Hypertag Limited is a mobile marketing technology company offering short-range wireless tags (Hypertags) for use in poster advertising. The company uses infra-red technology to enable consumer interaction with poster advertising and works with major media owners such as Viacom Outdoor and JC Decaux as well as with brands such as P&G, O2 and HP.

By adding interactivity into posters, Hypertags increase brand awareness and recall and offer a positive call to action for consumers. Hypertags are cost effective and easy to install, revolutionising poster advertising for a minimum investment. As well as basic interactions, Hypertags can send dynamic content, games and applications to phones



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For more information:
Patrick Herridge,
Parys Communications
07977 151401
pherridge@parys.com