Fen Technology Ltd

to allow UK based Electra Entertainment and its partners to bring to market an innovative interactive platform for digital terrestrial TV (DTT) viewers in markets such as Freeview in the UK.

Electra's technology offers consumers access to a rich vein of interactive services at the touch of a button on both entry level and high end terrestrial TV platforms. Services offer high levels of audio and graphics rendering with negligible impact on materials costs, are persistent to the platform and are instantly accessible while viewing any channel via a graphically rich guide.

Services include games, on-screen TV magazine, news, sports, weather, betting, chat, an electronic programme guide (EPG), a DVD catalogue and t-commerce.

Electra is in advanced discussions with major manufacturers to embed the service technology into Set-Top-Boxes (STBs), Personal Video Recorders (PVRs) and Integrated Digital TVs (IDTVs) to obtain interactivity on a par with, and in many cases exceeding, capabilities of mainstream pay TV platforms, allowing manufacturers to both differentiate their products and enhance the service business.

'Fen Technology have used their extensive digital TV knowledge and system development experience to help us architect and develop our unique offering' said Jonathan Drazin, CTO at Electra Entertainment.

'With Fen's support, Electra expects to have boxes in the market by early 2007 that will bring a new level of interactive experience to consumer TV platforms', Drazin added.

'Fen is very pleased to have supported Electra from the early concept stage, through developing and integrating the software solution to incorporating it into a Freeview STB,' said Tim Bustin, Managing Director at Fen Technology.

Bustin added: 'This multi-man-year project has enabled Electra to offer market leading features to enhance viewers' experience on platforms such as UK Freeview STBs'.

Fen Technology undertakes all aspects of electronic product design, including complete system and sub-system design, together with hardware and software component design. Its design services span product concept to production, enabling its customers to bring better products to market faster. Fen Technology's flexible and progressive approach allows it to react quickly to changing customer requirements.


About Electra Entertainment

Electra Entertainment is a unique interactive TV company, providing set top box technology and services which enable Freeview viewers to experience far richer interactivity than has been available to date.

Electra was formed in 2003 and is run by some of the industry's most seasoned veterans, including Jasper Smith (Chairman) Chairman of Optimistic Entertainment PLC and founder of Playjam, David Caswell (CEO) ex Telewest interactive head and Jonathan Drazin (CTO) ex CTO Europe for Gemstar-TVGuide International. Electra's strategic partners include award winning multimedia middleware business, Tao Group, the UK's biggest consumer magazines publisher, IPC Media, Turner Broadcasting and interactive entertainment group, Yoomedia.

For more information: www.electratv.com

About Fen Technology

Fen Technology Ltd is an electronic design services company located near Cambridge UK, in the heart of 'Silicon Fen'. Fen Technology Ltd provides electronic design services for Consumer, Industrial, Automotive and Medical products from concept to production.

For more information: www.fentechnology.co.uk.


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Please direct enquiries to:

Jonathan Drazin, CTO, Electra Entertainment - jonathan.drazin@electra-entertainment.co.uk
+44 (0) 7767 688 158

Ciaran McAleer, Business Director, Fen Technology - ciaran.mcaleer@fentechnology.co.uk
0845 114 5500