THINKindia

Article and research by THINKindia partner ZENESYS, Saibal Sen CEO ZENESYS and contributions from Thak Patel CEO THINKindia.

Globalisation till now simply meant low cost labour in developing countries.  With the economic downturn, it has now become apparent that globalisation is really a two way street.  In this connected world, huge markets in India still remain untapped.

Thanks to Globalisation 1.0, 300 million Indians moved up into the disposable income group.  If you have recently been to India and shopped at the local supermarket you will be surprised to find that the household name in chapatti flour is not an Indian company but none other than the dough man Mr. Pillsbury! Body Shop, Lush and Armani Exchange are jostling for the purse strings of the middle class Indian in the all-new gleaming malls of India.

So are we ready for Globalisation 2.0?  Because another 400 million people in India are joining the disposable income group.  Philips wants to sell a TV to Mr. Farmer as soon as he gets connected to the grid.  But why wait for that?  He can already afford to buy a solar electricity system.  Trouble is how does one reach and service that market?  Think Globalisation v2.0.  A joint venture between a non-profit self-help group in a remote village can tie up with a for-profit alternative energy manufacturer in the UK to solve this problem.

Truth be told growth has levelled off in developed nations and markets are still untapped in developing nations.  We just did not think it was commercially viable to tap into them since the costs of doing business were simply too high in most instances.  But with the current economic downturn we are being forced to think of creative ways of tapping into these markets.  Necessity is the mother of invention.

THINKindia  together with its partner ZENESYS. a US based consultancy specialising in India, is conducting studies on creative market opportunities for outbound companies in UK and Europe to enter India.  Their preliminary research shows that there are high growth opportunities in Infrastructure development, Energy, Pharmaceuticals, and specialised goods and retail markets.

The most interesting finding is that small-medium enterprises will be the main drivers of economic recovery.  Their ability to adapt and willingness to leverage the knowledge economy will give them a leg-up over large corporations.

Up until the old Globalisation era, businesses across the board had the resources and invested heavily (sometimes indiscriminately) in offshoring and executives from both sides kept the business class full and the airlines afloat.  Those days are long gone and as we enter a new era of Globalisation 2.0, there is a need to do away with the excesses of the past and find creative and cost effective ways to build new markets.

Discover how your business can take advantage of Globalisation 2.0 in the Indian market in an exclusive (free to attend) WEBINAR hosted by THINKindia; and presented by ZENESYS researchers on 20^th May at 12:30 noon GMT.

Webinar

In an exclusive WEBINAR hosted by THINKindia; ZENESYS researchers (partner of THINKindia) will present opportunities in India and recommend innovative ideas in bilateral market development:

Agenda

1. The opportunity: By conservative estimates India presents a $400B market in growth needs.  Hot areas are renewable energy, infrastructure development and cross border M&A deals.  We will highlight the opportunities and challenges.

2. Tapping the SME market: 70% of Indian economy is contributed by SMEs.  The sheer lack of structure has left this market untapped for global trade.  Learn about our framework on doing import and export business with SMEs.

3. Market Entry Lessons: Confusing rules and regulations, high talent acquisition, development and communications costs have plagued existing global players in India.  The downturn is a blessing in disguise for new entrants. We will propose some game changing ideas

4. Q&A: You will get the opportunity to ask any specific questions you may have.

Who is it for?

This WEBINAR is ideally suited for businesses looking at innovative ways to secure their future and considers India as part of their growth strategy.

Date and Time

This WEBINAR will take place on May 20th 2009 at 1230 hrs GMT. Duration is 1 hour.

How to Attend

Simply click on http://www.zenesys.org/Webinar.html to register, due to capacity limitations, this will be strictly on a first come first served basis.

THINKindia

Please visit www.thinkindia.co.uk for full details of our services and take the opportunity to join our network (if not already a member) at no cost, once you become a member you can take advantage of posting your, news, events etc., on the site.