Overview
Whether you have to persuade someone to buy, invest, buy into, change, or do something, understanding the psychology behind how we are persuaded and why we resist is essential for an effective result. This workshop will give you an insight into the psychology of persuasion and the tools to enhance your approach.
This workshop is designed for anyone who has to persuade regularly as part of their job and are interested in gaining a greater understanding into the psychology of persuasion and enhancing their own ability to persuade effectively.
Learning Outcomes
Gain greater knowledge of the theories and principles of persuasion and influence
Understand own style of persuasion, recognise the different communication preferences of others and learn how to personalise their own communications style to influence more effectively
Understand the impact of the non-verbal aspects of our communication including: vocal patterns, facial expression, gaze, posture and gestures and practice skills to enhance their own non-verbal behaviour for positive influence
Identify issues that may have a negative effect on the persuasion and how to plan a strategy
Content
The workshop is highly interactive containing theory, discussions, practical exercises, and case studies. We will tailor to delegates’ needs as much as possible, whilst covering the following areas:
Central and peripheral routes to persuasion
Understanding the persuasion landscape
Emotions and their influence
Cialdini’s 6 weapons of influence
Loss aversion
Locus of control
Forewarning
Different communication styles
Non-verbal communication and congruence
Point of maximum impact
Resistance, hurdles and handling objections
Duration: 1 Day | Credits: 1.8 |
CPD Points: 6.5 | Member Cost: £270.00+VAT |
Max. Delegates: 12 | Non-member Cost: £405.00+VAT |
Course Fee: £405.00 | £405.00 |
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