Breakfast Networking: Marketing measurement with Google Analytics & CRMs

Date	Tuesday 26th November 2019
Times	8.00am - 10.00am
Venue	Hauser Forum, 3 Charles Babbage Road, Cambridge CB3 0GT
Organiser	Louise Rushworth
Phone	01223 760102
Email	louise.rushworth@cambridgenetwork.co.uk
Cost	£15+VAT for Members | £25+VAT for Non-Members

Measuring marketing return on investment (ROI) tells you what works and what doesn’t. It also helps you to acquire/retain customers and to improve social media campaigns.

Google analytics (GA) can answer questions such as: How many people visit my website? Where do they live? Which pages are the most popular? Which social media channels are working harder for my business? and many more. It offers valuable reporting features at no cost.

This session will also touch on Customer Relation Management (CRM) tools, which can measure all your marketing activities - the so-called omni-channel marketing - including brick-and-mortar stores, websites/mobile apps and customer queries communicated by phone, email, webchat and social media.

About Simone Castello

Simone Castello is a marketing consultant based in Cambridge. She transitioned from journalism to marketing in 2008. Her experience includes copywriting for advertising agencies, SEO/digital strategy, social media management and building websites at the University of Cambridge.

Agenda:

08.00am - Registration and networking over coffee and breakfast

08.30am - Speaker - Simone Castello

09.30am - Questions and answers

10.00am - Event close

To attend:

Members:

Any Cambridge Network member may attend, there is a small charge of £15+VAT for members. Please log in first to receive your member discount, and then return to this page and click Book Now!

Non-members:

Non-members may also attend this session at a fee of £25+VAT. Please register by clicking Book Now!

You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates.

Refunds:

In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.

Want to hear about other events? To hear about future events, jobs, courses and news please sign up here