Breakfast Networking: Marketing measurement with Google Analytics & CRMs
|Date||Tuesday 26th November 2019|
|Times||8.00am - 10.00am|
|Venue||Hauser Forum, 3 Charles Babbage Road, Cambridge CB3 0GT|
|Cost||£15+VAT for Members | £25+VAT for Non-Members|
Measuring marketing return on investment (ROI) tells you what works and what doesn’t. It also helps you to acquire/retain customers and to improve social media campaigns.
Google analytics (GA) can answer questions such as: How many people visit my website? Where do they live? Which pages are the most popular? Which social media channels are working harder for my business? and many more. It offers valuable reporting features at no cost.
This session will also touch on Customer Relation Management (CRM) tools, which can measure all your marketing activities - the so-called omni-channel marketing - including brick-and-mortar stores, websites/mobile apps and customer queries communicated by phone, email, webchat and social media.
About Simone Castello
Simone Castello is a marketing consultant based in Cambridge. She transitioned from journalism to marketing in 2008. Her experience includes copywriting for advertising agencies, SEO/digital strategy, social media management and building websites at the University of Cambridge.
08.00am - Registration and networking over coffee and breakfast
08.30am - Speaker - Simone Castello
09.30am - Questions and answers
10.00am - Event close
Any Cambridge Network member may attend, there is a small charge of £15+VAT for members. Please log in first to receive your member discount, and then return to this page and click Book Now!
Non-members may also attend this session at a fee of £25+VAT. Please register by clicking Book Now!
You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates.
In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
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Cambridge Network is a membership organisation based in the vibrant high technology cluster of Cambridge, UK. We bring people together - from business and academia - to meet each other and share ideas, encouraging collaboration and partnership for shared success.
3 Charles Babbage Road
Cambridge, Cambridgeshire CB3 0GT
|Non member fee £25.00||£ 25.00 + £ 5.00 VAT|