Measuring the impact of your communications [Webinar]

Date	Tuesday 23rd June
Time	2pm - 3pm
Venue	Online
Email	sara.baxter@cambridgenetwork.co.uk
Cost	Free for members | £10+VAT for non-members

“It is a capital mistake to theorise before one has data.” — Sherlock Holmes

We are in an age of readily available data. Brands and businesses can access more data to learn about themselves, their customers and their competitors than ever before. For communications, this means that the historically problematic job of measuring effectiveness has become more precise, but also far, far more complex. The numbers alone, however large or small, mean nothing, they only gain meaning through the process of interpretation and understanding the impact. Effective communications measurement is the only way to facilitate constant improvement, whilst also articulating ROI.

Ideal for communications and marketing professionals seeking to understand where to start with measurement, in this webinar you will learn how to approach the data available to you to determine the effectiveness and impact of communications activities, what to prioritise and what to ignore, and strategies for effective data interpretation which will lead you to gain insight – instead of just gathering information.

This webinar will be led by Zoe Scorer, Director and Ali White, PR & Marketing Director of Conscious Communications.

The session will take place at 2pm - 3pm on Tuesday 23rd June. Please sign up to take part! Participants will be sent a link to join via Zoom prior to the start time.

To attend:

Members: Any Cambridge Network member may attend free of charge (if your company is listed in our Directory, then you are a member). Please log in first to receive your member discount, and then return to this page and sign up below. Alternatively, please drop sara.baxter@cambridgenetwork.co.uk an email and she will book you on.

Non-members: Non-members may also attend this session at a fee of £10+VAT. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!

Register for the session here >>>