Phillips Profile PR
Phillips Profile is a Cambridge-based public relations consultancy. Working at local, regional, national and global levels, Phillips Profile advises across a wide spectrum of market sectors including utilities, not for profit, academia, oil and gas...\r\n
|Address:||The Officers' Mess Business Centre, Royston Road, Duxford|
|Membership type:||Professional Individual and Corporate < 5 (£50+VAT pa)|
As our name implies, we believe that profile-building lies at the heart of successful PR and Marketing. Our writing is intelligent, creative and persuasive and we focus on building effective relationships for clients with their key stakeholders.
Celebrating its 20th anniversary this year, Phillips Profile is known for its effective strategic planning, lateral thinking, implementation of imaginative and wide-ranging programmes and its ability to offer pertinent behind-the-scenes advice on sensitive issues including crisis communications.
We offer all the services that you would expect from a consultancy from media relations and social media to event and design and print management.
Phillips Profile has worked in a wide range of sectors and industries, from technology and construction, to heritage and higher education, addressing both B2B and B2C audiences.
Our focus: is exclusively on our clients and meeting their requirements. We always put our clients first.
Our approach: we listen; we learn from our clients; we research; we advise; we implement; we evaluate.
Our range: we work at global, national, regional and local levels.
Follow our blog: http://phillipsprofile.wordpress.com/
Strategic planning, often behind the scenes, forms the basis of the PR programmes and ideas that we devise. We work closely with clients, usually at senior management level, to define the company or organisation’s profile, both existing and projected, and then work out the means to raise and develop that profile externally.
Every company may face a situation where they need to react swiftly to a breaking story. It is important to anticipate these situations and plan ahead where possible. We offer support by arranging media training, identifying potential problem areas and organising practice scenarios. We are available immediately to assist throughout any such crisis.
Good communication is vital to any PR programme and we undertake all aspects of copywriting for our clients including press releases, articles, customer letters, brochure copy, direct mail, newsletters and annual reports. Often this also involves detailed research to obtain the information to be included in the written material.
We manage the design and print process from initial concept through to distribution of the finished item. From discussions regarding requirements, we create in depth briefs for photographers, designers and printers. We control and manage the whole process, ensuring delivery to budget and timescale, capturing the client’s vision and corporate image.
Staff morale is important to any organisation and we can advise on ways to keep staff informed and enthused. Very often, when a campaign’s internal PR is right, it helps drive successfully the external PR.
We have experience across a wide range of marketing activities – advertising, market research, sponsorship and direct mail. The consultancy is therefore able to manage multi-disciplined publicity campaigns. When required, we are also able to manage the involvement of specialist marketing consultancies.
For each client, we draw up and maintain press lists covering all the media that they might wish to contact. We target specific publications and journalists and seek to establish good long-term relationships with them on behalf of the client. In our experience, this targeting yields better opportunities for coverage than a scatter-gun approach.
One of the specialist skills that we are able to offer clients is that of proofreading. It is very easy for mistakes to slip through and spoil a finished item of print. By rigorously checking proofs at every stage we seek to eliminate unnecessary and expensive mistakes. In addition, no material ever goes to print without final client sign-off.
Phillips Profile has discreet access to the Westminster lobbying process and can advise on a client’s profile in sensitive political situations. We have also built up considerable professional expertise in community liaison, for example: handling the public relations aspects of planning applications.
We have organised a wide range of events including lunches and dinners for networking purposes; client conferences, seminars and study days; charity concerts; community and business awards; and staff parties. We always work within the parameters and budgets set by the client.
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