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KISS

KISS is the creative agency that clarifies the complex.
About KISS Communications
KISS is the creative agency that clarifies the complex. We work with the organisations that are changing the world, putting customer experience at the heart of our strategy, creativity and activation.
At KISS we keep it successfully simple. Our proven ability to cut through the complexity and deliver stand out results has enabled us to build our reputation and win a fantastic family of clients in Science, Technology, Education and affiliated sectors.
Our expert team of specialists in strategy, branding, advertising, digital and public relations work side-by-side to create and deliver distinctive ideas that surprise our clients, worry the competition and add value to their business.
KISS is a member of the PROI, the world’s largest partnership of independent agencies, giving us access to leading agencies in 100 cities across five continents and enabling us to deliver international campaigns driven by local expertise and knowledge.
KISS: Keep It Successfully Simple.

Don't hit your target with a blunt instrument.

KISS Public Relations is an agency built on the principle of keeping things simple.

We approach social media in the same way that we work with our clients, with a dedication to delivering insightful communications solutions, helping our clients to capitalise on their commercial opportunities. Our strategy planner will ensure that any social media engagement is integrated into the rest of your marketing.

We enable you to capitalise on your investment by creating a show-stopper that dramatises your proposition. And fits with all your other promotional activity.
Proof we’ve done our job is a stand you can’t get anywhere near.

When your vision is clear so is your future.

The best solutions are often the simplest ones.

At a Most Contagious event in London towards the end of last year, there was much talk about ‘toxic masculinity’ and the roles brands play in influencing attitudes to masculinity and gender. It’s an emotive topic, and one that some brands have latched on to in clever ways, turning contentious issues into opportunities.

KISS was proud to be one of the sponsors of this year’s TEDxCambridgeUniversity, which took place on Saturday (17th March) at St John’s College.

Offerings to gods have been a part of human history for as far back as you care to go. Brand offerings to consumers, not so much. But in recent years, as new technologies and shifting audience demands disrupt the standard pillars of industry, evolving and clarifying your offering to key markets has undoubtedly become more and more important.

Adam Andrews, Head of Digital at KISS, writes: To kick things off, a confession: when I first heard of GDPR (General Data Protection Regulation), the new rules that will change how businesses handle personal data when they come into force on the 25th May, my initial reaction was cynicism.

When we talk about objectification, many people might assume that it’s a reference to women. But male objectification is just as important a subject for the gender equality debate, especially since it has increased within advertising.

It’s an overused cliché, but a picture does tell a thousand words. So for the creative industries, great images are the lifeblood of much of our work, and will often determine the success, or failure, of a project.

User data is set to be one of the hottest topics of discussion among marketers in 2018, as the industry continues to utilise it for effective targeting and engages with developments like GDPR. And aside from the statistics, you can tell just how powerful user data has become from some of the anecdotes that have emerged online.

There are going to be some very different attitudes to today. Many people will be proving their undying love through candlelit dinners and roses, or cuddly hearts and hearty cuddles. Others will be commiserating or celebrating their ‘single’ status with a very large drink. Some will just dismiss the idea of Valentine’s Day altogether.

Much has been written regarding Brexit, and the impact this will have on some of our leading industries, including retail, farming, automotive and finance. But what does it mean for our creative sector, particularly media and entertainment?

Values. Look at any major brand from any industry, be it Google or Airbnb, Coca-Cola or Starbucks, and you’ll see that they have a set of them. The importance of these values in terms of building relationships with consumers is clear – as Howard Schultz, the Starbucks CEO, said: “If people believe they share values with a company, they will stay loyal to the brand.”

KISS has continued to expand its senior management experience with the appointment of Sue Cartwright as Account Director. Sue joined the team in November to manage various new business wins.

Richard Bland, Executive Creative Director at KISS, writes: Before I start droning on about the power of fonts and how they influence the way we see words, let’s get one thing clear: a font is not a typeface. A font is a family of typefaces with similar characteristics, while a typeface is just a single member of that family. If that helps.

We’re almost at the end of January, and I haven’t yet broken a New Year’s resolution. I’ve eaten the occasional biscuit and leftover Quality Street, and definitely enjoyed some good red wine. But I have nothing to feel guilty about.

Jane Kroese, Account Director at KISS, writes: On a recent work social, I spotted a colleague supping a delectable looking cocktail…accompanied by a shot of Prosecco. Too tempting to resist. On further investigation (to use the technical term: sampling) I discovered this delight was called a Porn Star Martini.

From Triodos Bank to Abel and Cole’s organic food, some brands have made their values clear and made transparency a priority.

Hannah Room, Account Executive at KISS, explains how she secured a graduate job and talks about her career journey so far.

Perhaps one of the biggest conversations of 2017 was about conversation itself. What was allowed to be spoken and where? Who could speak about which topics?

Writer Sathnam Sangeera talked movingly in a recent interview of visiting Wolverhampton public library at the age of ten and finding a book by Hanif Kureshi: “It was the first time I saw a book by a brown person and I thought ‘people like me write books!’”.

As one of the main sponsors, KISS had the opportunity to be a part of the judging panel of the Cambridgeshire and Bedfordshire Young People of the Year (YOPEY) awards 2017.

It’s a fact. We’re all buying less stuff. But we’re still spending more. The past decade has seen the gradual rise of the so-called ‘experience economy’. A new world order where personal and social engagement has grown and flourished, nibbling away at our insatiable appetite for ‘things’ on their relentless journey to the recycling centre, or landfill.
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Guest blog by KISS Account Manager, Olly Cooper
Video games have been around for years, but I feel attitudes and the understanding towards the gaming community has changed dramatically over the last five years. I remember when I was growing up, my mum would always tell me that video games would melt my brain or the...