Alpha CRC

Assisting brands in localizing and developing software, including improving the processes and workflows.

Software Development

At Alpha we can help you make the most of the latest translation and localization solutions suited to your industry and sector.

Our bespoke solutions include:

• Full end-to-end services
• Planning and scoping the user experience
• Web applications and software extensions
• API-integrated systems, which we can integrate with your existing technologies

Tool Building

Alpha builds and supports numerous localization technology tools – solutions for our clients, as well as our in-house teams.

Consultancy

Alpha’s localization consultancy services are here to help you get the very best quality and efficiency from your project.

Specializing in workflow improvement and technology solutions, our consultants analyze your operations and select applications which enhance the User eXperience and cut lead time.

Major Products

At Alpha, we will work with your preferred technology or, if required, suggest the one best suited to your needs. This may involve development work via APIs or customizing an off-the-shelf tool.

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Translation is the traditional conversation of information from one language to another. Alpha CRC offers this service across our divisions: Digital Experiences & Technologies, Games, Lifestyle, Automotive, Fintech and Finance, Education and eLearning, Healthcare, and Home and Consumer.

Translation

Our translation services are trusted by clients the world over because they value our unique way of working.

The Alpha model is based on these main pillars:

• Large number of in-house translators with the option of forming client-dedicated teams
• >A rigorous workflow and quality assurance system
• Integrating the latest CAT tools, platforms and machine translation technologies
• Drawing on our global network of offices for in-country expertise
• Creating client-specific teams to pool knowledge and streamline processes
• Emphasis on quality and focus on human interaction and commitment

Translation Memory Management

These days, there is a TM behind every translation. The benefits are undeniable: consistency, speed and cost savings. However, TMs need to be carefully managed if you want to avoid disappointment and extra work. Not everything is recyclable.

Terminology Management

At Alpha, we have more than 30 years’ experience in providing services that assure consistency of translation. 

Style Guide Creation

At Alpha, we create style guides that improve the effectiveness of our clients’ content. They help content creators to write consistently by providing a reference source in a number of relevant areas. 

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Transcreation is the creative translation of source content with particular attention paid to meaning in the final language, including style, tone and content. Creative Content also includes copywriting and copy-editing. Alpha CRC offers these services across our divisions: Digital Experiences & Technologies, Games, Lifestyle, Automotive, Fintech and Finance, Education and eLearning, Healthcare, and Home and Consumer.

Transcreation

Transcreation is the process of taking content in one language and recreating it so that its tone and style remains true to that of the original message, rather than plainly translating it into another language. 

Transcreation is most suited for content such as creative marketing copy and advertising material across a range of different media, and aimed at a variety of markets and demographics. A creative spirit is essential for projects requiring transcreation as, often, the content will include linguistic idiosyncrasies.

Multilingual Copywriting

Sometimes, a source-to-target translation won’t provide the right kind of impact or fluency you’re looking for, especially if your material is advertising or marketing content. If the piece is intended for a young demographic, straightforward translation or even a more fluid transcreation process, can miss the subtleties of humour, language and culture often involved in content created for B2C markets.

In these cases, it is time to move beyond translation and transcreation to a purely creative service. Working from a brief designed by your company, a piece of content can be created that infuses energy and passion into your campaigns in any target language.

Copy Editing

The finishing copy-editing touches on any piece of written, translated or transcreated content can be the deciding factor between a ‘yes’ or a ‘no’ from your prospective client or board. Typographical mistakes, poor grammar and incorrectly used words can easily be missed by the writer themselves.

And it isn’t only freshly created content that benefits from a copy-editing process. Content which has been translated or transcreated from a source language into a target language will also profit from this secondary review process. For instance, if content has been machine translated or translated by a non-native speaker, it is often imperative that it be proofread, reviewed and/or copyedited, particularly for B2C products.

Social Media and Blog Writing

At Alpha, we have helped some of our biggest clients to develop their social media presence and run targeted campaigns to boost their online profile.

Our teams include specialist content writers and social media professionals who will create a strategic social media calendar featuring campaign material and hygiene content specific to your industry. Content that will enhance your brand presence and reflect your brand message.

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LQA and FQA testing across all services

Linguistic and Functional Testing

When you’ve created a fantastic product, you want it to be perfect. Whether it’s the software itself, the design, localized text, or simply the whole thing, Alpha can help. With ISO certification, we offer a complete range of linguistic, functional and QA testing services from our own European labs.

Localization QA and Testing

Localization Quality Assurance (QA) deals with the functionality of localized software, alongside the linguistic aspects. Looking at the localized version with both original and locale-based test scripts, our highly qualified in-house QA team looks for:

• Functional bugs
• Fluency
• Correct technical terms
• Anything that could be considered disrespectful, inappropriate or accidentally humorous considering the target locales

To make sure that everything is fully functional in all localized versions, at Alpha we have:

• Dedicated teams of mother-tongue QA testers
• A wide range of operating systems and devices in different versions
• A strong reporting framework that registers all bugs

So your product works as it should from the start.

Linguistic QA

Linguistic Quality Assurance (LQA) is the heart and soul of translation and localization. At Alpha, our specially trained QA testers scour translated and localized text with a fine-toothed comb on 100+ languages. 

Functional QA

Functional QA (FQA) is a big part of Alpha’s work. Our in-house team of functional quality testers and specialists check every inch of a system, product and tool. Along with linguistics, localization and DTP, function is critical for any technical product. Combining FQA know-how with cutting-edge technical capabilities, we go the extra mile to make sure the final product meets your high standards.

Linguistic Quality Auditing

A content audit aims to ensure that your content engages your audience. It asks two key questions:

• How effective is your existing content?
• How can it be improved?

At Alpha, we analyze clients’ content to help them understand its audience impact and – crucially – how this varies in different territories. We measure:

• Accuracy of language and grammar
• Readability
• Suitability for target audiences
• Appropriateness for cultural context
• Adherence to brand style
• Impact of tone and style

Our in-house linguistic and cultural experts provide a detailed assessment of the effectiveness of clients’ content in different markets and ways to improve it.

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Multilingual marketing and SEO

Digital Marketing and SEO

At Alpha we provide multilingual digital marketing and search engine optimization (SEO) services to some of the world’s biggest brands. Our in-house teams can help you to:

• Plan and implement tailored SEO to boost ranking
• Drive traffic to websites and eCommerce platforms
• Analyze relevant search terms for markets
• Incorporate keywords into content
• Monitor and improve keyword effectiveness using Moz, Yoast and UpCity

We also provide multilingual digital marketing services, including:

• Pay-per-click advertising
• App optimization
• eCommerce platform optimization (Amazon or AliExpress)
• Social media strategy and content
• Blog post writing
• Digital performance tracking
• Conversion rate optimization
• Email marketing

International SEO

At Alpha, we help clients boost their website’s search ranking using international search engine optimization (SEO). Our in-house team of linguists and systems experts will provide:

• Analysis of the most relevant keywords for your target regions and languages
• Optimization of content for the highest-traffic options
• Seamless integration into major content management systems such as WordPress and Drupal

We specialize in supplying an end-to-end service including:

• Multilingual keyword research
• Content creation
• Full localization
• Linguistic and functional quality testing

Digital Marketing and Media

Specializing in a range of industry sectors, Alpha creates, translates and localizes all kinds of digital marketing and media content. Our in-house copywriters, linguists, and technicians are all experts in our specialist areas:

• Fashion and lifestyle
• Automotive
• IT
• Games
• Medical devices

We can work closely with your company’s marketing teams to create targeted digital marketing campaigns, or our e-marketing experts can create a comprehensive campaign based on your brief. We can help you create campaigns featuring:

• Email
• Video
• Social media
• Infographics

Market and Competitor Research

Whether your business is B2B or B2C, Alpha offers bespoke market and competitor research services to complement our content creation, translation and LQA services.

Our subject matter expert researchers work across all of our main industry sectors. Using in-country resources, they will provide the information you need to develop your business strategy.

Our research aims to help you with:

• Website creation
• Website strategy
• Social media design
• Social media development
• Product launches

Brand Management

Alpha’s brand management services start by defining your brand. We create targeted marketing and digital content, and test your materials for their return on investment.

We will help you decide:

• What needs to change
• What needs to stay the same
• Whether your message works across all markets
• How you should communicate your brand globally

Our partner brands work closely with our in-house team of transcreators and multilingual copywriters guided by our global branding specialists.

International Trade Consultancy

At Alpha, we’ve provided international trade consultancy to some of the world’s biggest brands. Based on analysis by our in-country and sector-specific experts, we help clients gain an advantage in new and existing markets across the globe.

We can provide:

• Targeted business intelligence based on specific needs
• Market data research
• Analysis of socioeconomic developments
• Information on demographics
• Competitor analyses
• Cultural insights

These services enable us to shape the strategy and execution of clients’ market entries across diverse territories and sectors.

We aim to help our clients anticipate social, economic, consumer and industry trends within their targeted markets so they can maximize potential and minimize risk.

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Localization is the cultural translation of language. Alpha CRC offers this service across our divisions: Digital Experiences & Technologies, Games, Lifestyle, Automotive, Fintech and Finance, Education and eLearning, Healthcare, and Home and Consumer.

Translation

Alpha is one of the world’s leading localization service providers. Over 30 years, we have helped our clients to take their products and services to different countries, adapting them to local expectations.

We are fully aware that a translation goes way beyond accuracy and has to take into account all kinds of cultural and emotional factors.

From cultural insight through linguistic expertise to technical implementation, our in-house teams will ensure you reach your target audience in the best possible way.

Linguistic Services

If you can think of a linguistic service, at Alpha we’ll have it covered. Some of our many services include:

• Translation, localization and content adaptation
• Marketing translation, transcreation and copy editing
• Multilingual content creation
• End-to-end global content strategy and solutions
• Computer-aided and machine translation
• Linguistic quality assurance
• Language quality auditing
• International SEO

Our professional in-house teams of linguists have years of experience in their sectors. From finance to medical, through fashion to IT, we can provide high-quality linguistic support across all languages. So your brand can go global, fast.

Project Management

At Alpha, we know what it takes to deliver end-to-end localization project management services to some of the world’s biggest and best-known brands. Our expert in-house teams are experienced in all aspects of the localization process, including:

• Managing budgets
• Implementing and maintaining quality systems
• Coordinating technical and linguistic teams
• Integrating localization technology platforms
• Maintaining transparent communications with clients
• Delivering against deadlines

For our clients, the experience and expertise of our teams delivers:

• Better ROI
• Faster speed to market
• Exceptional quality
• Robust project infrastructure and agile workflows

Localization QA

Our localization quality assurance (QA) services ensure that localized products and services work perfectly for new markets and user groups from the moment they’re launched.

Testing the product in the localized language version using the original test script and specific locale-based script, we find and fix:

• Inconsistencies
• Semantic and syntax errors

Our process often involves a linguistic review, ensuring that content is:

• Accurate
• Consistent
• Culturally appropriate
• On brand

We provide localization quality assurance to products and services that have been localized by third parties, as well as part of our complete localization package.

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International and mulitlingual ecommerce

eCommerce

At Alpha we offer end-to-end localization for all players within the eCommerce sector – from merchants and suppliers to platform providers. We can work on:

• Localizing the platform and any updates
• Measuring localized UX
• Analyzing market and competitor data
• Brand decisions
• Website and CRM applications’ connectivity
• Tools and workflows that add source content
• Optimizing SEO
• Version control of content and graphical assets
• Local and global monetization

Our in-house teams of expert linguists localize:

• Product descriptions and press releases
• Web and app content
• Emails
• Banners and ads
• Brochures
• Social media

eCommerce Platforms

Alpha localizes eCommerce platforms for some of the biggest multinationals and boutique providers of specialist products. Our expert teams of in-house linguists work on all aspects of a platform, including:

• Software strings
• Interface
• Product SKUs
• Marketing
• Ads
• Banners
• Sales material
• Payment and monetization

Product Descriptions

To be successful in the international eCommerce sector you need product descriptions that are accurate and appropriate for the target market, and then the key segments of the target markets.

At Alpha our full-time product specialists provide:

• Accurate detail that allows buyers to make confident purchases
• Flowing style
• Tone of voice that helps sell products

We aim to add value to the user and client experience. So that every new customer becomes a regular customer.

Payment and Monetization

Ensuring that clients have a fully localized and trouble-free payment experience is key to optimizing the user experience. At Alpha, we’ve worked with some of the world’s biggest payment platforms, localizing both desktop and app software from the start of transactions all the way to payment. We have:

• Large teams of dedicated linguists specialized in this sector
• Unrivalled sector knowledge
• Cutting-edge and secure translation technology

Our aim: accurate, fully functional localized payment experiences that perform optimally. So your customers buy now rather than later.

Testing and QA

In every sector, testing and quality assurance (QA) are critical to making sure your product is accurate, stylish and fully functioning. At Alpha, our teams of expert multilingual testers ensure your product achieves the standards you’ve set for quality and performance, irrespective of the target language.

We can offer:

• In-house testing labs around the globe
• Large teams of dedicated QA testers and engineers
• Linguistic and functional testing capabilities on a range of devices and versions

We have particular expertise in eCommerce and the multilingual, ’round trip’ User Experience.

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Audiovisual recording and translation, Desktop Publishing and multimedia graphics.

Audio, DTP and Multimedia

An engaged audience is a receptive audience! That’s what Alpha’s audio-visual, desktop publishing and multimedia teams believe. They take our linguists’ hard work and client-supplied content, and present them with the high-quality polish our clients expect and deserve.

Our expert AV, DTP and multimedia teams can help with:

• Real-time subtitling on a video
• AV recordings in multiple languages
• Infographics
• Webpage design
• Animated graphics
• A slick layout for publishing and print

Our teams are ready for the next project with technical know-how, top-notch technology and a creative flair that puts Alpha a (final) cut above the rest.

AV and Multimedia

Engaging audio-visual and multimedia content is critical for reaching your audience. Alpha has a great in-house team of audio-visual and multimedia specialists who can take localized content and present it in the most impactful way possible.

We can help you create high-quality, captivating content for:

• Presentation graphics and infographics
• Desktop publishing
• Animated e-learning courses
• Webinars
• Videos

With AV equipment and software in-house, and a network of resources at our fingertips, we have the creativity, ability and drive to create great work for every sector.

Use our services for:

• Social media
• Webpages
• Campaigns

Recording

One of the most effective ways for audiences to absorb information is through video, both audio and visual. Alpha has long been a leader in localized recordings with top-notch results.

We have:

• An in-house studio
• High-quality equipment
• A network of partnerships with multilingual voiceover talent
• A streamlined workflow that integrates studio work and QA into the end-to-end service

You can rely on a fast turnaround of professionally spoken and recorded localized audio that matches the delivery and tone of any original production. So your productions speak volumes – to all your audiences.

Dubbing and Subtitling

From entertainment to news flashes, subtitling and dubbing audio is an essential part of global life. At Alpha we strive to make localized AV content as accessible and effective as the original.

We can offer:

• A network of talented and professional dubbing voiceover artists
• >An in-house studio
• Recording equipment
• QA linguists to check every localized word is written and said perfectly
• Synching of subtitles with audio-visual content, carried out by AV experts

For both subtitles and dubbing, we aim for aesthetics as well as functionality, so that it both looks and sounds great. So you can get the word out, fast.

Animation and Graphics

Animations and graphics are some of the best ways to grab and keep viewers’ attention, especially when illustrating a complicated process or point. At Alpha, our designers will find ways to grab interest and maintain it, even across multiple languages.

They can:

• Create infographics
• Put together simple or complex animations
• Design visuals for presentations and webinars

While our linguists are masters of the word, graphics will keep your message on track in a universal language. For maximum effect, we recommend a mixture of expertly translated copy and the perfect graphic or animation. All combined into one perfectly localized package.

Design and Layout

First impressions can make all the difference. Poor design and layout can make people click away from your content.

At Alpha we have a fantastic in-house team of DTP specialists and designers. They have:

• In-depth knowledge of how different languages work
• The ability to handle different alphabets, scripts and characters along with reading direction
• Awareness of differing rules for spacing, numbering and punctuation
• Access to powerful tools such as Illustrator and Photoshop

We can design content and lay it out so that it adheres perfectly to brand guidelines and styles, bringing translations to life. And putting every sentence in its rightful place.

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