Alpha CRC

Providing end-to-end localization, translation, transcreation and multilingual content services for global brands.

Alpha is one of the world’s leading localization service providers. Over 30 years, we have helped our clients to take their products and services to different countries, adapting them to local expectations.

We are fully aware that a translation goes way beyond accuracy and has to take into account all kinds of cultural and emotional factors.

Our comprehensive service includes:

•    Translation
•    Transcreation
•    Linguistic and functional quality assurance
•    Multilingual copywriting
•    Translation and localization technologies
•    Digital marketing and social media
•    Audiovisual and DTP
•    Project management
•    Consultancy

From cultural insight through linguistic expertise to technical implementation, our in-house teams will ensure you reach your target audience in the best possible way.


Products and services

Software Development

Software Development

At Alpha we can help you make the most of the latest translation and localization solutions suited to your industry and sector.

Our bespoke solutions include:

  • Full end-to-end services
  • Planning and scoping the user experience
  • Web applications and software extensions
  • API-integrated systems, which we can integrate with your existing technologies

 

Tool Building

Alpha builds and supports numerous localization technology tools – solutions for our clients, as well as our in-house teams.

 

Consultancy

Alpha’s localization consultancy services are here to help you get the very best quality and efficiency from your project.

Specializing in workflow improvement and technology solutions, our consultants analyze your operations and select applications which enhance the User eXperience and cut lead time.

 

Major Products

At Alpha, we will work with your preferred technology or, if required, suggest the one best suited to your needs. This may involve development work via APIs or customizing an off-the-shelf tool.

Translation

Translation

Our translation services are trusted by clients the world over because they value our unique way of working.

The Alpha model is based on these main pillars:

  • Large number of in-house translators with the option of forming client-dedicated teams
  • A rigorous workflow and quality assurance system
  • Integrating the latest CAT tools, platforms and machine translation technologies
  • Drawing on our global network of offices for in-country expertise
  • Creating client-specific teams to pool knowledge and streamline processes
  • Emphasis on quality and focus on human interaction and commitment

 

Translation Memory Management

These days, there is a TM behind every translation. The benefits are undeniable: consistency, speed and cost savings. However, TMs need to be carefully managed if you want to avoid disappointment and extra work. Not everything is recyclable.

 

Terminology Management

At Alpha, we have more than 30 years’ experience in providing services that assure consistency of translation. 

 

Style Guide Creation

At Alpha, we create style guides that improve the effectiveness of our clients’ content. They help content creators to write consistently by providing a reference source in a number of relevant areas. 

Transcreation and Creative Services

Transcreation

Transcreation is the process of taking content in one language and recreating it so that its tone and style remains true to that of the original message, rather than plainly translating it into another language. 

Transcreation is most suited for content such as creative marketing copy and advertising material across a range of different media, and aimed at a variety of markets and demographics. A creative spirit is essential for projects requiring transcreation as, often, the content will include linguistic idiosyncrasies.

 

Multilingual Copywriting

Sometimes, a source-to-target translation won’t provide the right kind of impact or fluency you’re looking for, especially if your material is advertising or marketing content. If the piece is intended for a young demographic, straightforward translation or even a more fluid transcreation process, can miss the subtleties of humour, language and culture often involved in content created for B2C markets.

In these cases, it is time to move beyond translation and transcreation to a purely creative service. Working from a brief designed by your company, a piece of content can be created that infuses energy and passion into your campaigns in any target language.

 

Copy Editing

The finishing copy-editing touches on any piece of written, translated or transcreated content can be the deciding factor between a ‘yes’ or a ‘no’ from your prospective client or board. Typographical mistakes, poor grammar and incorrectly used words can easily be missed by the writer themselves.

And it isn’t only freshly created content that benefits from a copy-editing process. Content which has been translated or transcreated from a source language into a target language will also profit from this secondary review process. For instance, if content has been machine translated or translated by a non-native speaker, it is often imperative that it be proofread, reviewed and/or copyedited, particularly for B2C products.

 

Social Media and Blog Writing

At Alpha, we have helped some of our biggest clients to develop their social media presence and run targeted campaigns to boost their online profile.

Our teams include specialist content writers and social media professionals who will create a strategic social media calendar featuring campaign material and hygiene content specific to your industry. Content that will enhance your brand presence and reflect your brand message.

Linguistic and Functional Testing

Linguistic and Functional Testing

When you’ve created a fantastic product, you want it to be perfect. Whether it’s the software itself, the design, localized text, or simply the whole thing, Alpha can help. With ISO certification, we offer a complete range of linguistic, functional and QA testing services from our own European labs.

 

Localization QA and Testing

Localization Quality Assurance (QA) deals with the functionality of localized software, alongside the linguistic aspects. Looking at the localized version with both original and locale-based test scripts, our highly qualified in-house QA team looks for:

  • Functional bugs
  • Fluency
  • Correct technical terms
  • Anything that could be considered disrespectful, inappropriate or accidentally humorous considering the target locales

To make sure that everything is fully functional in all localized versions, at Alpha we have:

  • Dedicated teams of mother-tongue QA testers
  • A wide range of operating systems and devices in different versions
  • A strong reporting framework that registers all bugs

So your product works as it should from the start.

 

Linguistic QA

Linguistic Quality Assurance (LQA) is the heart and soul of translation and localization. At Alpha, our specially trained QA testers scour translated and localized text with a fine-toothed comb on 100+ languages. 

 

Functional QA

Functional QA (FQA) is a big part of Alpha’s work. Our in-house team of functional quality testers and specialists check every inch of a system, product and tool. Along with linguistics, localization and DTP, function is critical for any technical product. Combining FQA know-how with cutting-edge technical capabilities, we go the extra mile to make sure the final product meets your high standards.

 

Linguistic Quality Auditing

A content audit aims to ensure that your content engages your audience. It asks two key questions:

  • How effective is your existing content?
  • How can it be improved?

At Alpha, we analyze clients’ content to help them understand its audience impact and – crucially – how this varies in different territories. We measure:

  • Accuracy of language and grammar
  • Readability
  • Suitability for target audiences
  • Appropriateness for cultural context
  • Adherence to brand style
  • Impact of tone and style

Our in-house linguistic and cultural experts provide a detailed assessment of the effectiveness of clients’ content in different markets and ways to improve it.

Digital Marketing and SEO

Digital Marketing and SEO

At Alpha we provide multilingual digital marketing and search engine optimization (SEO) services to some of the world’s biggest brands. Our in-house teams can help you to:

  • Plan and implement tailored SEO to boost ranking
  • Drive traffic to websites and eCommerce platforms
  • Analyze relevant search terms for markets
  • Incorporate keywords into content
  • Monitor and improve keyword effectiveness using Moz, Yoast and UpCity

We also provide multilingual digital marketing services, including:

  • Pay-per-click advertising
  • App optimization
  • eCommerce platform optimization (Amazon or AliExpress)
  • Social media strategy and content
  • Blog post writing
  • Digital performance tracking
  • Conversion rate optimization
  • Email marketing

 

International SEO

At Alpha, we help clients boost their website’s search ranking using international search engine optimization (SEO). Our in-house team of linguists and systems experts will provide:

  • Analysis of the most relevant keywords for your target regions and languages
  • Optimization of content for the highest-traffic options
  • Seamless integration into major content management systems such as WordPress and Drupal

We specialize in supplying an end-to-end service including:

  • Multilingual keyword research
  • Content creation
  • Full localization
  • Linguistic and functional quality testing

 

Digital Marketing and Media

Specializing in a range of industry sectors, Alpha creates, translates and localizes all kinds of digital marketing and media content. Our in-house copywriters, linguists, and technicians are all experts in our specialist areas:

  • Fashion and lifestyle
  • Automotive
  • IT
  • Games
  • Medical devices

We can work closely with your company’s marketing teams to create targeted digital marketing campaigns, or our e-marketing experts can create a comprehensive campaign based on your brief. We can help you create campaigns featuring:

  • Email
  • Video
  • Social media
  • Infographics

 

Market and Competitor Research

Whether your business is B2B or B2C, Alpha offers bespoke market and competitor research services to complement our content creation, translation and LQA services.

Our subject matter expert researchers work across all of our main industry sectors. Using in-country resources, they will provide the information you need to develop your business strategy.

Our research aims to help you with:

  • Website creation
  • Website strategy
  • Social media design
  • Social media development
  • Product launches

 

Brand Management

Alpha’s brand management services start by defining your brand. We create targeted marketing and digital content, and test your materials for their return on investment.

We will help you decide:

  • What needs to change
  • What needs to stay the same
  • Whether your message works across all markets
  • How you should communicate your brand globally

Our partner brands work closely with our in-house team of transcreators and multilingual copywriters guided by our global branding specialists.

 

International Trade Consultancy

At Alpha, we’ve provided international trade consultancy to some of the world’s biggest brands. Based on analysis by our in-country and sector-specific experts, we help clients gain an advantage in new and existing markets across the globe.

We can provide:

  • Targeted business intelligence based on specific needs
  • Market data research
  • Analysis of socioeconomic developments
  • Information on demographics
  • Competitor analyses
  • Cultural insights

These services enable us to shape the strategy and execution of clients’ market entries across diverse territories and sectors.

We aim to help our clients anticipate social, economic, consumer and industry trends within their targeted markets so they can maximize potential and minimize risk.

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