Cambridge Web Marketing Co
We provide digital marketing services, such as AdWords management and SEO, to a range of SMEs and micro-businesses.
|Address:||26 Queensway, Cambridge|
|Membership type:||Professional Individual and Corporate < 5 (£50+VAT pa)|
The Cambridge Web Marketing Co. has been around in one form or another since February 2001. We began as a graphic and web design studio, adding web development over time, and slowly shifted into doing digital marketing work, starting with Google AdWords soon after it first came out. We stopped all non-marketing activities around mid-2009.
The reason for this change was simple: we realised that the real benefit to clients was in marketing sites, not building them. Almost anyone can build a site these days (for better or worse), and usually a fairly decent site at that. WordPress especially makes building a small business site incredibly easy. However, the important thing is being found, and, unfortunately, the best site in the world won’t help with that if left to its own devices.
This is not to belittle the importance of great design; on the contrary, design is important, and great design can be crucial to the success of your business. But the bottom line is this:
An average web site with a lot of traffic will benefit your business more than an amazing web site with none. Of course, once you have build your traffic and proven that the web works for you, you can have the best of both worlds: an amazing, professionally built site with plenty of traffic. But the traffic has to come first.
But to cut a long story short, since switching entirely to marketing, our team has grown from two to 11 full and part time people, plus our client base has expanded massively and continues to grow. We also work with a large stable of freelance writers. We serve businesses all over the UK and abroad, but we are most active in Cambridge and the Home Counties.
Make use of our pay per click advertising service that specifically targets your geographic export locations and languages. We have over ten years of experience in delivering pay per click advertising campaigns through Google AdWords.
Regular newsletters or mailings, sent to an opt-in list, work well to keep existing customers coming back or prospects engaged during a long sales cycle. The trick is to send messages on an absolutely regular schedule, not just when you’ve got something you want to tell people about.
Search is the best source of high quality traffic for almost any organisation’s web site. Search engine optimisation is about getting as much of the pie as you reasonably can.
Our content creation package is designed to generate high quality content for your site on a regular basis, be it for blog posts, articles, product descriptions or any other site content.
Having a strong social media presence is vital to your online marketing strategy. There are many opportunities to extend the presence of your brand online using social media channels such as Twitter, LinkedIn and Pinterest.
Pay per click (PPC) is one of the best marketing platforms ever invented. It levels the playing field between small and large businesses like nothing else. But it’s also a minefield! Diving in without really knowing what you are doing can waste a lot of money.
When the SEO community started noticing some significant ranking volatility last month, it was assumed that the long expected Penguin update had finally arrived. Others speculated that the fluctuations could be related to Panda in someway.
19 February 2016Read in full