Creating Exceptional Absorbency

Creating Exceptional Absorbency

For more than 40 years, Bounty has been America’s top-selling paper towel. Bounty combines strength and absorbency to help parents tackle the toughest messes around the home. Procter & Gamble asked Innovia to identify ways to take Bounty's performance to the next level.

Innovia’s ideas for multi-scale absorbent structures inspired the new generation Bounty, patented and launched in 2014.

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Making Breakthrough Innovation Happen

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