French outdoor sports brand Lafuma, specialized in trail running, trekking and hiking equipment, and ViewRanger, the leading app for outdoor enthusiasts, have confirmed a deal that sees the two companies co-operating to deliver the ultimate mapping and navigation app for outdoor enthusiasts in France.
Outdooractive is the world’s leading digital platform for outdoor adventure, a virtual home for all outdoor enthusiasts. With our solutions we support people in living an active lifestyle. We encourage them to explore the great outdoors and inspire moments of connection in nature. In late 2019, Outdooractive acquired Cambridge-based ViewRanger, who had built a profitable business delivering an outdoor navigation app to a worldwide community of active consumers.