Augmentra, a leading innovator in gps-enabled mapping and information software for smartphones, and the AA, the market leaders in atlases, maps and travel guides, are together developing new interactive mobile-phone travel guide products.
Outdooractive is the world’s leading digital platform for outdoor adventure, a virtual home for all outdoor enthusiasts. With our solutions we support people in living an active lifestyle. We encourage them to explore the great outdoors and inspire moments of connection in nature. In late 2019, Outdooractive acquired Cambridge-based ViewRanger, who had built a profitable business delivering an outdoor navigation app to a worldwide community of active consumers.