Client: CLC World Project: Sanata Barbara Heights
We have worked with CLC many times but this project was one of the more complex.
Club La Costa came to us for advice on how they could make their next 3d video different. We suggested a video made in 360 degrees that the target audience could scroll around using YouTube's 360 player.
We also mentioned that the same 360 video could be used with a VR headset..and they really liked that idea! A video that can be used on YouTube, embedded on their website and used within a headset at the CLC sales office. The project involved weeks of building a large scale vision of Santa Barbara Heights from Architects plans whom we worked closely with which also changed a couple of times during the build. We had to adapt how we worked and think on our feet with this project whilst liaising with the interior designers vision and the architects vision.
360 degrees means the camera needs to see everything at all times so we had to cover all angles with everything from buildings and details to grass, trees, shrubs, bushes, pools, beds and people . We started out by capturing hundreds of different aerial photography angles of about a 2 mile square area of the Costa Del Sol and used those images to create height data of the area in a process known as photogrammetry, this then gave us an accurate base of the geographical landscape to start building 3d models on top of. The video is now being used in the sales office running through a Playstation 4 and VR headset. You may need to tweak the settings to play this video as it is 4k and 60 frames per second. That's A LOT of rendering!
P.S you can pause the video at any time and still look around.
Strangebox is a small but mighty 3d animation studio creating premium, engaging and entertaining video to show off your product, service or profile. Our work is used in promotional, educational, product awareness and research areas as well as marketing and advertising.