Innovation happens when people identify problems, then solve them in new and effective ways. This drives profitable growth when an organisation clearly understands what market it is serving, and how it can differentiate from competitors and generate greater economic value for its customers. I support teams of inventors, engineers and commercial leaders to define their market, understand customer value, identify high-value segments of customers to target, and develop compelling value propositions for their offerings. I also help them develop the skills to embed these tools in their organisation.
To drive return-on-investment, companies must continually develop new and improved products and services, while maximising profits from their existing range. This requires deep understanding of customer needs, market dynamics, supply chain capabilities, customer acquisition and support processes, as well as core skills in program management and new product development. I help teams build maturity in Product Management, addressing gaps in organisation structure, skills, processes, information systems, and reward mechanisms.
A growing start-up builds skills and processes organically, shifting effort to address critical milestones and secure investment. To successfully achieve scale and long-term success it must decide where and how to standardize processes, delegate authority and measure performance. An established company facing new competition, a shift to digital technology, or global growth opportunities will also need to change its structure, skills, processes and metrics to succeed. I help business leaders work through these challenges, using a holistic approach to strategy deployment and organisational change based on J.K.Galbraith’s “Star Model”.
Benefits of Engaging an Independent Consultant
As an “outsider”, I can support a company’s growth program in a few important ways:
- Tools and processes: I have access to a rich library of effective techniques
- Experience from other firms: I bring insight from my personal experience and a wide network
- “Fresh eyes”: I can identify issues and opportunities that are not obvious to an existing team
- Neutral perspective: I have no vested interest in any specific outcome or solution