Strategic Roadmapping Course

Strategic Roadmapping Course

A thorough introduction to strategic roadmapping, guiding participants through each step of the roadmapping process.

Dates 13 Mar 2018 - 14 Mar 2018 - This event is in the past.
Opening times 09.00am
Venue Institute for Manufacturing
Organiser name IfM Events

Event details:

Two day course

Wednesday 13 - Thursday 14 March 2018

Roadmapping is a graphical approach to support strategic planning that enables companies to align technological capability and business plans so that corporate strategy and technology are co-ordinated in an integrative manner.

A 'fast-start' roadmapping approach

The aim of the roadmapping training courses is to provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses. The emphasis is on the rapid initiation of the method and its customisation, based on multifunctional workshop techniques.

The courses are interactive and based on the delivery ethos of a balanced combination of presentations, group activities and discussions. 

One and two-day courses 

Intensive one-day training course

Wednesday 13 June 2018  


Two day courses

Wednesday 13 - Thursday 14 March 2018


Wednesday 3 - Thursday 4 October 2018


We offer a choice between a one or two-day course. Both provide a thorough introduction to strategic roadmapping, guiding delegates through the process of roadmapping, including ‘hands-on’ activities, during which actual roadmaps are created. The one-day course is  focused on product-level roadmapping and visual communication.

Our two-day course allows time to cover topics in greater depth. Delegates will benefit from 
additional material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits. 

A copy of 'T-Plan: the fast start to Technology Roadmapping. Planning your route to success', developed in collaboration with a wide range of companies, will be provided as part of each course (normal price £149), together with a copy of the latest Technology Roadmapping book Roadmapping for Strategy and Innovation - Aligning technology and markets in a dynamic world for each delegate (normal price £195). 

Who should attend?

The course is suitable for:

  • strategic planners
  • product managers
  • technical managers
  • consultants

If you are a member of a Professional Institution, participation on this course may count  towards your Continuing Professional Development (CPD) record.  Please check requirements with your Institution and let us know if you require a Certificate of Attendance. 


What companies say about the course

"Delivered by practitioners with great depth of knowledge"

Group Technology Officer, automotive company


"Well presented by knowledgeable specialist." 

Chief Designer, aircraft engine components

"Excellent. Rob Phaal's obvious academic knowledge and thinking was put into a validated business context by Rick Mitchell's entertaining, commercial anecdotes."

Senior Product Engineering Manager, pump manufacturer

"I'm still impressed at how easily the roadmapping process brought together the disparate ideas of the group into something pretty coherent!"

Principal Engineer, electronics company

"A practical, intuitive and easy to implement process that has indeed helped clarify our R&D investment strategy."

Vice President, packaging company

"An extremely interesting and useful day. I would certainly use this process again."

Technical Director, national infrastructure company

Course Presenters

Dr Robert Phaal conducts research in the area of strategic technology management at the Institute for Manufacturing (IfM) where he has focused on supporting companies to initiate the technology roadmapping process for more than 15 years.

Dr Clive Kerr is based within the Centre for Technology Management at the IfM, with research interests ranging from visual strategy, roadmapping and management toolkits, to technology intelligence and capability management.

Institute for Manufacturing (IfM), University of Cambridge

The Institute for Manufacturing (IfM) provides a unique environment for the creation and sharing of new ideas and approaches to modern industrial practice.

Institute for Manufacturing (IfM), University of Cambridge directory information