Outside-In Marketing : An exploration of customer value

Outside-In Marketing : An exploration of customer value

This brief interactive workshop delivered By Malcolm Johnston, Regional Director of The Marketing Centre, aims to provide members with a different way of thinking about satisfying the customer - from the customer's perspective.

Dates 14 Mar 2018 - This event is in the past.
Opening times 7am-9am
Venue Quy Mill Hotel, Church Road, Stow cum Quy, Cambridgeshire CB25 9AF
Organiser name Catherine Patmore

Event details:


Does your organisation regularly check that what you are delivering is what customers value?

Years ago the organisation may have recognised a market place not receiving value and that is why the founding entrepreneur invented a new product/service and took it to market. However, over the passage of time, the MD and senior managers have become distant from the customer base and the organisation is now delivering mixed messages from sales, from marketing and from customer service - many of which are simply pushing the product or service at the customer.


Prices from

Member Price 15.00 GBP + VAT
Non-Member/Guest 25.00 GBP + VAT


Institute of Directors (Cambridgeshire)

A membership organisation for Directors of organisations in Cambridgeshire. This is the local branch of the national IoD organisation.

Institute of Directors (Cambridgeshire) directory information