Digital Marketing Programme, Executive Education, Cambridge Judge Business School
To make sense of the changing consumer landscape senior management leaders need to understand how digital marketing works to assess its strategic impact on the company and work effectively with marketing professionals to establish priorities.
|Dates||28 Mar 2019 - 29 Mar 2019 - This event is in the past.|
|Venue||Cambridge Judge Business School, Trumpington Street, Cambridge CB2 1AG|
|Organiser name||Elizabeth McDonald|
+44 (0)1223 765496
As digital technology opens new channels for communication, creating fundamental shifts in business dynamics, digital marketing is emerging as an exciting and indispensable area of marketing practice, becoming a critical enabler that ensures business strategies to succeed.
To make sense of the changing consumer landscape senior management leaders need to understand how digital marketing works to assess its strategic impact on the company and work effectively with marketing professionals to establish priorities. Choosing the right digital tools and campaign tactics to reach and engage their audience will help organisations to become more agile, more productive and accelerate revenue growth.
The marketing-focused programme - Digital Marketing - introduces both quantitative and qualitative approaches geared towards helping leaders better understand how successful firms use digital tools, techniques, and tactics to understand and interact with customers, manage marketing activities, track marketing efforts, and create values.
It has been designed to help generalist senior managers, specialist marketing professionals and entrepreneurs to develop a deep understanding of digital marketing tactics and opportunities in order to get the best results for their digital customer and organisations.
For further Programme details https://www.jbs.cam.ac.uk/execed/open-programmes/digital-marketing/
CREATING INNOVATION, IMPACT AND LEADERSHIP IN MARKETING: The Cambridge Judge Business School Executive Education Suite of Marketing programmesis aimed at ambitious marketers and senior business leaders. Explore our suite here https://indd.adobe.com/view/7945a2cf-0143-4153-a65f-eb0761b1a26b
Cambridge Judge Business School is in the business of transformation - of individuals, of organisations and society.