Combining Google Ads with SEO strategy [Cambridge Network Webinar]

Cambridge Network welcomes back Karen James, Director of Lilac James, to take us through the benefits of combining Google Ads with organic SEO strategy for maximum visibility and results.


Date Thursday 10th June
Time 11am - 12pm
Venue Online
Cost Free for members | £10+VAT for non-members

Combining a Google Ads & Organic SEO strategy for maximum benefit, understand how both channels can complement each other and improve your overall search strategy.

We will cover:

  • How to check you are not wasting money on irrelevant search terms in Google Ads

  • How to optimise your Google Ads settings to display to warm targets only & maximise conversions

  • Understanding key organic traffic drivers and only pay for those search terms you are not on page one for

  • Why you should largely ignore Google’s campaign recommendations

  • Best practice for bidding on your competitors brand

  • Learn why Google My Business is your best friend for regional searches & make the most of it.

  • Utilising remarketing campaigns to target organic visitors of specific pages.

  • How to use Google Ads to test meta descriptions and landing pages


About Lilac James

Lilac James is a Cambridge based full services marketing agency specialising in SEO, PPC & Social Media


The session will take place at 11am - 12pm on Thursday 10th June. Please sign up to take part! Participants will be sent a link to join via Zoom prior to the start time.

To attend:

Members: Any Cambridge Network member may attend free of charge (check for full membership in our Directory). Click on Book Now, then click the login link on the next page to receive your member discount. Alternatively, please drop an email and she will book you on.

Non-members: Non-members may also attend this session at a fee of £10+VAT. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!


Register for the session here >>>



Cambridge Network is a membership organisation based in the vibrant high technology cluster of Cambridge, UK. We bring people together - from business and academia - to meet each other and share ideas, encouraging collaboration and partnership for shared success.


When: June 10th, 2021 11:00 AM to 12:00 PM
United Kingdom