Creativity in Business: is it a game changer?

Cambridge Network is pleased to be collaborating with the Institute of Continuing Education to bring you this event with Dr Alex Carter of the University of Cambridge, where he will explore the ways in which creativity can be fostered in your organisation, and the ways in which it cannot.

Date Monday 24th February 2020
Times 8.30am - 11.00am
Venue Madingley Hall, Cambridge
Organiser Sara Baxter
Phone 01223 746801
Cost £15+VAT for Members | £15+VAT for Non-Members

Increasingly, business leaders are hearing and saying a lot about creativity. These discussions are driven, at least in part, by the perceived threat of automation and a corresponding motivation to develop soft skills, such as collaboration, communication and creativity. Creativity is not just a way to ‘future-proof’ your career; it also promises organisations the means to gain from disorder (anti-fragility). In these uncertain times, creativity is in very high demand.

Join us and ICE for a Business Breakfast at Madingley Hall in Cambridge (free parking), with Dr Alex Carter of the University of Cambridge Institute of Continuing Education, where he will explore some of the ways in which creativity can be fostered in your organisation and some of the ways in which it cannot.

The talk will cover:

  • Various underlying theories of creativity and the implications of each exposed.
  • What is ‘permission to fail’ and how can it be fostered within an organisation? Would it help to avoid mentioning “failure” altogether - or would “failure” still loom over us?
  • How can we foster co-creation within an organisation? To what extent is collaboration a silent practice (rather than a vocal one)?



08.30am - Registration and networking over coffee and breakfast

09.00am - Speaker - Dr Alex Carter, University of Cambridge Institute of Continuing Education

10.30am - Further networking and a chance to follow up with the speaker

11.00am - Event close


To attend:

Please register by clicking Book Now. There is a small fee of £15+VAT to any members and non-members of Cambridge Network.


Please note that the fee is non-refundable for cancellation within 5 working days of the event.


Cambridge Network is a membership organisation based in the vibrant high technology cluster of Cambridge, UK. We bring people together - from business and academia - to meet each other and share ideas, encouraging collaboration and partnership for shared success.

The Institute of Continuing Education (ICE) offers part-time and short courses for adults of all ages, taught by leading Cambridge experts. With options ranging from weekend courses right up to two-year Master's programmes, we have thousands of student enrolments each year from all over the world.


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When: February 24th, 2020 08:30 AM to 11:00 AM
Institute of Continuing Education
Madingley Hall
United Kingdom