Because we are worth it! On new vision of gender roles in advertising

A man in a apron, lifting a sofa with to clean. Mother sitting and reading a book while a little girl watches TV

What would aliens learn about gender form ads? Does it matter? Dr Magdalena Zawisza-Riley, ARU, analyses the representation, effectiveness and effects of gendered ads based on her new book.    


Dates Wednesday, June 10, 2020 - Download as vCalendar
Event Times: 14:00 to 15:00
Venue Online
Contact Name ARU Public engagement team
Contact Phone 07894236116
Website Event website

Event details:

How have men and women been portrayed in advertising and does it matter? What can we do to change the current trends? Dr Magdalena Zawisza-Riley takes you on her research journey into the land of psychology richly embellished with visual media examples you may recognise. Based on her new book ‘Advertising, Gender and Society she discusses the consequences of advertising content for you and for the society. She may even let you into the secret of how power poses may help you deal with biased media content! Her work has contributed to the new advertising regulations in the UK and has attracted attention from The Independent, BBC and Newsweek among others. Come and join a friendly discussion!    


Dr Magdalena Zawisza-Riley is a Reader at ARU, Cambridge with a PhD from Royal Holloway, University of London. She is also a co-editor of The Routledge International Handbook of Consumer Psychology, a review editor of Frontiers Gender, Sex and Sexuality Studies section and a holder of prestigious grants such as BA/Leverhulme and Knowledge Transfer Partnerships, Innovation UK and European Regional Development Fund. She publishes in leading peer-reviewed journals and runs her own research consultancy Insights devoted to responsible advertising

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