Dr. David Stillwell, Cambridge University Judge Business School on 'Ethical Dilemmas for the Digital Age'.
Big Data Psychometrics
Many researchers have published papers showing that psychological traits like personality and intelligence can be predicted from the digital footprints people leave behind when they use online services like social media. Should this capability be used in practice, and if so under what conditions? The Facebook Cambridge Analytica scandal clearly demonstrates that the public is uneasy when they feel their data was misused, but on the other hand the public also likes their data to be used to personalise recommendations and services. This talk will introduce the big data psychometrics technology and will pose some questions about how companies should use such technologies in practice.
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