Breakfast Networking: From ugly duckling to beautiful swan
How AI is turning the humble ‘Comments’ box into the darling of user experience research. The internet has made it easier and quicker than ever before to collect and participate in user feedback, but....
|Dates||17 Jan 2019 - This event is in the past.|
|Opening times||8.00am - 10.00am|
|Venue||Hauser Forum, 3 Charles Babbage Road, CB3 0GT|
|Organiser name||Sara Baxter|
...even today, most surveys focus on collecting scoring questions on a 0-10 scale, with only a cursory open-ended question "Any other comments?” thrown in at the end. This is because open questions are seen as hard-to-analyse or compare, time-consuming to work with and difficult to apply in the workplace.
It doesn’t have to be this way!
Join this (non-technical!) event to:
- learn how artificial intelligence (AI) is turning ‘ugly' unstructured data into a wealth of insightful information, at a level of detail and complexity that simply wasn't possible in the past (at any medium-to-large scale)
- see case-studies of how 'Comments Box’ analysis can have practical applications with tangible business-case benefits
- understand ‘tips and traps’ of Comments analysis that you can apply tomorrow in your workplace
- get ideas for how text and emotion analytics can support your organisation - including examples from patient experience and employee engagement
About The Speaker:
Rick Harris is Founder of Customer Faithful - a research-led consultancy, specialising in patient experience, customer experience and employee engagement.
He has served on the Advisory Panel for The Chartered Institute of Marketing (CIM), and as a mentor for the entrepreneurial programmes 50th Generation and Ricoh Ignite.
Rick is also a Public Governor for the Cambridge & Peterborough NHS Foundation Trust.
08.00am - Registration and networking over coffee and breakfast
08.30am - Speaker - Rick Harris, Customer Faithful
09.30am - Further networking and a chance to follow up with the speaker
10.00am - Event close
Any Cambridge Network member may attend, there is a small charge of £15+VAT for members. Register by clicking on 'Book Now’. Please log in first using the link at the top of this website where you should be recognised as a current member.
Non-members may also attend this session at a fee of £25+VAT, please sign in to the website, or register as a user before clicking ‘Book Now’. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
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Cambridge Network is a membership organisation based in the vibrant high technology cluster of Cambridge, UK. We bring people together - from business and academia - to meet each other and share ideas, encouraging collaboration and partnership for shared success.