Breakfast Networking: Creating Unique Events
The Power of Live Experience. If you want to deliver some marketing with clout, this talk by Ben Cole, Inspired, will show you how to create unique live events and experiences as a powerful and disruptive way to create impact for businesses and brands.
|Dates||25 Jan 2018 - This event is in the past.|
|Opening times||8.00am - 10.00am|
|Venue||Hauser Forum, 3 Charles Babbage Road, CB3 0GT|
|Organiser name||Sara Baxter|
"To create live experiences that deliver against business objectives, it's important to place the audience at the very heart of the creative process. By understanding their needs and knowing how you want them to think, feel or act as a result of your live event, you'll be able to craft a memorable experience that has a lasting impact, delivering advocacy back to your brand or organisation." - Ben Cole, Inspired.
Many of us (Cambridge Network included) design and create events that we hope will attract, engage and inform our audiences, enabling them to meet both us and the other likeminded individuals.
Live experience can be a highly memorable and powerful way to create impact for businesses and brands, but running a ‘live’ event and trying to differentiate from other businesses is a constant challenge. How do you make your brand and offering stand out from the crowd? How do you get your brand noticed at a large conference or trade show? By thinking differently, your experience can make a lasting impression, and it’s not always about the size of the budget, it’s about the attitude you adopt - think like an entrepreneur and adopt a ‘challenger brand’ mentality.
Our speaker, Ben Cole, MD of Inspired, will share his story and provide you with inspiration to make your next event come ‘alive’.
About the Speaker:
Ben is founder and MD of Inspired, a creative live experience agency. With a clear focus on audience engagement, Inspired works closely with brands to share their story via the creation of compelling content and memorable live communications.
Ben set up Inspired in 2011 after an extensive career in the events industry with a range of agencies and suppliers. His work has taken him around the globe, conceiving and producing B2B and B2C experiences for such brands as BMW, Shell, HP and NetApp, and his passionate belief in the power of face-to-face burns brighter than ever in 2018.
- 8.00am: Registration over coffee and breakfast
- 8.30am: Speakers:
Ben Cole, Inspired
- 9.30am: Further networking
- 10.00am: Event close
Any Cambridge Network member may attend, there is a small charge of £15+VAT for members. Register by clicking on 'Book Now’. Please log in first using the link at the top of this website where you should be recognised as a current member.
Non-members may also attend this session at a fee of £25+VAT, or they may wish to join as a member and come along to many other networking events for free and breakfast events at the member rate. If you wish to attend this event as a non-member, you will need to register as a user here to be able to complete the registration process.
In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
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Cambridge Network is a membership organisation based in the vibrant high technology cluster of Cambridge, UK. We bring people together - from business and academia - to meet each other and share ideas, encouraging collaboration and partnership for shared success.