Cambridge Network Event: Breakfast Networking - Public Relations
Do you want more customers? Investors? Collaborators? Employees? Then you need to ensure that the right people have heard of you and know what your company does. This breakfast session will examine putting together a public relations campaign and will include writing press releases and media relations.
|Dates||25 Sep 2014 - This event is in the past.|
|Opening times||08:00 - 10:00|
|Venue||Future Business Centre, King’s Hedges Road, CB4 2HY|
|Organiser name||Dawn Nicholls|
Building and maintaining a good reputation is vital for business growth and core to achieving this is through well-managed public relations (PR). PR helps organisations to achieve their objectives by creating the right positioning and messaging and communicating effectively with key audiences.
In a digital age there are now more ways to engage with these audiences. An integrated PR campaign will include both indirect communication through media relations and direct through events, conferences, online and social media.
This session will focus on how to create an integrated PR campaign, led by Rachel Holdsworth of Holdsworth Associates, a Cambridge-based agency that specialises in supporting technology, healthcare and lifescience businesses.
It will then focus on one aspect of your PR campaign - dealing with the press. Paul Casciato from Cheary & Gallagher will give you some pointers on how to prepare to deliver clear and convincing ideas to journalists.
Despite the proliferation of social media and other channels, the press release remains an important communications tool. Richard Blackburn of Energi Technical Marketing will conclude the session with some hints and tips on how to write a good press release.
Topics and Speakers
Putting a PR campaign together
Rachel Holdsworth, Holdsworth Associates
Speaking to the press
Paul Casciato, Cheary & Gallagher
How to write a press release
Richard Blackburn, Energi Technical Marketing
08:00 Registration and networking over coffee & bacon rolls
08:30 Speakers followed by Q&A
09:30 Further networking
10:00 Event closes
Any Cambridge Network member may attend, with the focus of the meeting being on members with under 50 staff. There is a small charge of £15+VAT for members to attend. Please register by clicking on 'Book Now' in the usual way. Non-members may also attend this session at a fee of £50+VAT, or they may wish to join for the same price and come along to these and many other networking events.
In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
We are very grateful to the Future Business Centre for hosting this Breakfast Networking session.
We generally run a minimum of 10 networking events over the year, aimed at a group size of around 30 - 40 delegates and focussing on topics such as HR, Marketing, Sales, IT, Finance etc. If you would like to speak at a future breakfast meeting, please send details of your proposed topic to firstname.lastname@example.org for consideration. If there is a topic that you would like to learn more about at one of these sessions, please also get in touch with your suggestion.
Next in this series:
15th October 2014 - Monetising Digital Marketing (in Huntingdon)
Cambridge Network is a membership organisation based in the vibrant high technology cluster of Cambridge, UK. We bring people together - from business and academia - to meet each other and share ideas, encouraging collaboration and partnership for shared success.