Creativity can appear in many forms and across all functions, by implementing methods for recognising and enhancing ideas you can create an environment that is more conducive to business innovation and growth. In a unique offering from a UK business school, the Cambridge Creativity Lab is a hands-on, intensive two-day experience focused on stimulating personal and collective creativity and on better understanding the importance and relevance of creativity, and its practical range of application within a business context and beyond.
People often say: "I'm really not creative." Or, "Creativity cannot be taught." Or, "We don't have time to think creatively!"
The production of new ideas by individuals or teams can appear in many forms and across all functions and types of organisations – from entrepreneurial startups to well-established enterprises.
The programme describes and puts into practice concepts, models, frameworks and tools of creativity to help participants address live real-world business challenges in a resourceful and inventive way.
The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive, and culminates in the creative 'hackathon', a creative pitch competition with presentations delivered to the programme facilitators and leading associates of Cambridge Judge Business School.
"People think that it's about producing things, they think of plays, films, paintings, but actually creativity is more about the process. It is about questioning, disrupting and improving on what has come before." Dr Allègre Hadida, Academic Programme Director
