What can you do to encourage more visitors to physical shops?
The Changing Times of the High Street: A Psychological Perspective
As part of the Festival of Ideas, Consumer psychologist Dr Cathrine Jansson-Boyd, ARU, talks about what can be done to try to encourage consumers to visit physical retail shops.
She looks at multiple factors that influence consumer perception in a positive manner and outline why ‘experiences’ are a key component in drawing people into a shop as well as how ‘experiences’ can be created.
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