The Changing Times of the High Street: A Psychological Perspective

What can you do to encourage more visitors to physical shops?

Dates Saturday, October 26, 2019 - Download as vCalendar
Event Times: 15:30 to 16:30
Venue Anglia Ruskin University, Lord Ashcroft Building - LAB003, East Road, CB1 1PT
Contact Phone 01223 766766
Website Event website

Event details:

As part of the Festival of Ideas, Consumer psychologist Dr Cathrine Jansson-Boyd, ARU, talks about what can be done to try to encourage consumers to visit physical retail shops.

She looks at multiple factors that influence consumer perception in a positive manner and outline why ‘experiences’ are a key component in drawing people into a shop as well as how ‘experiences’ can be created.

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