Breakfast Networking: How to conquer the Chinese digital landscape
China is the biggest online market in the world, with 800 million internet users. This market could double in size in the coming years as the wider population gets online. How can you benefit?
|Dates||26 Feb 2019 - This event is in the past.|
|Opening times||8am -10am|
|Venue||Hauser Forum, 3 Charles Babbage Road, CB3 0GT|
|Organiser name||Sara Baxter|
As a British brand that wants to expand in China online, where do you start? What is the best way to reach your target audiences? How do you define a plan of action for Social Media in China? How do you talk, reach and ultimately sell to this hugely exciting market?
Join us to discover the secret to mastering China’s unique digital landscape. During the workshop, you will:
- Understand the Social Media landscape in China
- Understand the eCommerce landscape in China
- Learn about the latest trends in Chinese digital marketing
- Learn how to successfully do digital marketing for your Chinese audiences
- Hear an overview about how b2b has gone digital in China
Speaker - Jiao Li, Co-founder, Crayfish.io
Jiao Li is an e-commerce and digital marketing professional, having spent the past six years working in a multinational FMCG manufacturing company in both the UK and China.
After achieving top marks at the London School of Economics, she went on to become Unilever’s E-commerce and Digital Manager, where she led a cross-functional team in the UK and China to relaunch a key range of 60 products in e-commerce. She developed and led a range of successful social media and website campaigns.
Jiao is passionate about digital marketing and she is keen to help brands to reach out and interact with their Chinese audiences in a smarter and more engaging way.
Crayfish.io is the first online platform dedicated to accelerating the collaboration between Western and Chinese organisations by providing full-service business support in an innovative way.
We offer an integrated solution from strategy to execution by leveraging our global network of Chinese speaking experts. We help businesses access high-quality support with considerable cost savings and improve their efficiency in managing China-related projects.
Crayfish.io is set to empower businesses to engage with China in the better way.
08.00am - Registration and networking over coffee and breakfast
08.30am - Speaker - Jiao Li, Co-founder, Crayfish.io
09.30am - Further networking and a chance to follow up with the speaker
10.00am - Event close
Any Cambridge Network member may attend, there is a small charge of £15+VAT for members. Register by clicking on 'Book Now’. Please log in first using the link at the top of this website where you should be recognised as a current member.
Non-members may also attend this session at a fee of £25+VAT, please sign in to the website, or register as a user before clicking ‘Book Now’. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
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Cambridge Network is a membership organisation based in the vibrant high technology cluster of Cambridge, UK. We bring people together - from business and academia - to meet each other and share ideas, encouraging collaboration and partnership for shared success.