This is an essential webinar for creating a well-structured and objective market selection process, allowing you to make informed international decisions for your business.
Led by Ximena Florian from the Department for International Trade, this webinar will provide practical advice on key steps for market selection and the research involved.
The webinar will cover:
• How to compare and evaluate different countries/markets
• Basic principles
• Practical methodology
• Key sources of data
This webinar is suitable for companies looking to explore their overseas potential and for those who want to ensure they have a thorough approach when conducting their market selection.
Why join this webinar?
By undertaking systemic market research, businesses can gain a better interpretation of market findings, allowing them to objectively assess market opportunities and challenges. This can then provide the foundations for efficient country selection and subsequent implementation of market entry strategies
