Coronavirus Recovery Communications [a Cambridge Network Course]

Creative and effective communications can help your business recover more strongly from the coronavirus crisis.

But how to cut through all the noise and get noticed?

Dates Wednesday, July 1, 2020 - Download as vCalendar
Event Times: 09:30 to 12:30
Venue Online
Contact Name Sara Baxter
Contact Phone 01223 746801
Website Event website

Event details:

This course has the answers, with a range of tips and tricks for connecting with old and new customers, investors and partners through a range of channels.

We’ll cover:

  • Changing the narrative about your business or organisation to a more positive one.

  • How to find and tell a story about your company which grabs the attention.

  • The crisis communications team, who should be on it, and their roles.

  • The critical importance of character in your communications.

  • Structuring your storytelling to keep an audience engaged.

  • Ways to make your key messages memorable.

  • The most effective writing styles for a modern audience.

  • The benefits of a strategic communications plan.

  • The channels to use to help the rapid restoration of your reputation.

  • How to turn media interest to your advantage.

  • Creating titles for your messages which command attention.

  • The beautiful art of brevity, meaning less work for more impact.

  • Cleaning up after a crisis, and learning the lessons.

Led by a former BBC News Correspondent, with extensive experience of public relations disasters, and now advisor to senior police officers, executives, and public sector leaders, this heavily interactive course will help your business or organisation bounce back from the chaos of Covid-19.


Duration: Half Day Credits: 1.1
Max. Delegates: 12 Member Cost: £165.00+VAT
  Non-member Cost: £248.00+VAT


For full course content and to book click here


I'm a tutor, lecturer and coach in Communications and Business Skills at the University of Cambridge. I also run my own media, public relations and design consultancy, Creative Warehouse, work in government, and across the private and public sectors.
I can offer communications support in all areas, including:
Branding, reports, investment pitches, presentations and speech writing ~ Conventional and social media ~ Websites ~ Photography and videography ~ Public speaking ~ Crisis communications ~ Building your personal brand