Enterprise Tuesday – Creating a Category

With keynote speaker, William Lowe MW, Co-founder and Master Distiller of Cambridge Distillery

Dates Tuesday, February 23, 2021 - Download as vCalendar
Event Times: 18:30 to 20:00
Venue Online
Website Event website

Event details:

From the humblest of beginnings as the smallest distillery in the country, Cambridge Distillery has evolved from a living-room man-and-wife venture to set a globally recognised international standard for premiumisation of gin. In this talk William Lowe, Co-founder and Master Distiller, will discuss how he and his wife identified and serviced a previously unexplored niche in the drinks industry, grew from startup to respected SME with over 40 employees, and overcame the challenges of growth in the face of established competition.

Chaired by Dr Matthew Grimes, Academic Co-Director of the Cambridge Judge Entrepreneurship Centre.

Registration: 18:25-18:30
Panel talk: 18:30-20:00
Networking: 20:00-20:30

Ticket booking is essential for the February series. Please note: main registration closes 24 hours prior to the event. The event will take place on Zoom.


Enterprise Tuesday introduces budding entrepreneurs to the world of business, aiming to inspire people to pursue their entrepreneurial ambitions. The talks are open to everyone but prior registration is essential.

Have a question? Please email the team at enterprisetuesday@jbs.cam.ac.uk.

Cambridge Judge Business School is in the business of transformation - of individuals, of organisations and society.