Festival of Ideas: Why shopping on the internet is not always a pleasant experience
Consumer psychologist Dr Cathrine Jansson-Boyd talks about the factors that can play an important role in whether consumers have a satisfactory online shopping experience.
|Dates||28 Oct 2017 - This event is in the past.|
|Opening times||3 - 4pm|
|Venue||Anglia Ruskin University, East Road, CB1 1PT|
The talk uses psychology to explain why different types of influences such as aesthetically pleasing visual design and consumers need for touch has a role to play in consumer enjoyment. Presented by Anglia Ruskin University.
The University of Cambridge is acknowledged as one of the world's leading higher education and research institutions. The University was instrumental in the formation of the Cambridge Network and its Vice- Chancellor, Professor Sir Leszek Borysiewicz is also the President of the Cambridge Network.