Festival of Ideas: Why shopping on the internet is not always a pleasant experience


Festival of Ideas: Why shopping on the internet is not always a pleasant experience

Consumer psychologist Dr Cathrine Jansson-Boyd talks about the factors that can play an important role in whether consumers have a satisfactory online shopping experience.

Dates 28 Oct 2017 - This event is in the past.
Opening times 3 - 4pm
Venue Anglia Ruskin University, East Road, CB1 1PT
Website

Event details:

The talk uses psychology to explain why different types of influences such as aesthetically pleasing visual design and consumers need for touch has a role to play in consumer enjoyment. Presented by Anglia Ruskin University.

 

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