Across the globe, events are being postponed in response to the Coronavirus outbreak. This presents a challenging situation for businesses that use conferences, exhibitions and trade shows to generate new business, strengthen existing relationships and maximise visibility within their sectors.
However, businesses can still find ways to communicate with an event’s intended audience using digital methods. Postponement also gives businesses an opportunity to make further preparations and have an even better event when it is re-scheduled.
The Department for International Trade in the East of England has partnered with 12th Man Solutions Ltd. for a webinar on how to stay connected with your event audience when there is no event. You will be provided with practical guidance on how to utilise digital marketing, lead generation and the resources from your event organiser to add value to your audience and prepare for a greater presence at the re-scheduled event.
What will be covered?
- Planning and executing an event-specific social media campaign
- Using the event organiser’s collateral and digital marketing methods
- Identifying and starting conversations with prospects using LinkedIn
- Maximising event PR opportunities with trade publications
- Perfecting your proposition and preparing your exhibition stand
Who is this webinar for?
Businesses who were due to attend an event, trade show or exhibition, who would like to learn how they can adapt to postponement by communicating with and adding value to that event’s intended audience.
