Improve and Internationalise your SEO Strategy


SEO on computer screen

This intensive half-day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money through SEO.

Dates Tuesday, September 18, 2018 - Download as vCalendar
Venue The Apex, 1 Charter Square, Bury St Edmunds, IP33 3FD
Contact Name Department for International Trade East of England
Email diteastevents@mobile.trade.gov.uk
Contact Phone 01707398398
Website Event website

Event details:

This intensive half-day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money through SEO. 

Search Engine Optimisation enhances your search engine ranking position; boosting organic traffic and brand awareness. When exporting, it is important that your website is easy for potential clients to find and promotes trust in your brand. SEO internationalisation allows your company to interact with wider global audiences and reach the right visitors with the right messages.

This theoretical and practical course will leave you with knowledge of the following:

  • Why you need Google and why Google needs you

  • How search engines work

  • Setting online objectives and goals

  • The 8 steps to keyword research

  • Google Global Market Finder

  • Understanding local search trends

  • International targeting and keyword success using Google Console

This is a great opportunity to access free training through the Department for International Trade East Team’s partnership with Footprint Digital.

There are over 2 billion consumers online around the world, how many are finding your company?

Click here to book your free place

The Department for International Trade (DIT), is the government department responsible for helping UK companies do more business overseas. We are responsible for promoting British trade across the world and ensuring the UK takes advantage of the huge opportunities open to us.