Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their reputation on social media and the trust they hold with their audience. An influencer can be a chemist on Instagram, or a well-read cybersecurity blogger who tweets, or a respected CEO on LinkedIn. Within any industry, there are influential people—you just have to find them.
Telling a powerful story is the most effective way to create a deeper emotional connection with customers. Social media is saturated. Brands fight for their share of voice, making it increasingly difficult to stand out from the crowd. As a result, influencer engagement is increasingly becoming a central part of the PR brief.
During this session we will explore what makes an influencer, what role do they play within your business objectives and why influencers can help to build better longer lasting relationships and generate greater engagement with your target audience.
This free session is in collaboration with Kiss Communications.
