In this hands-on workshop session, you'll learn how to find out, capture and apply the authentic voice of your customers in order to improve your core proposition, as well as how to market and drive growth of your business. It will focus on exploring how to identify what customers really care about, and how to innovate within your proposition to meet their needs.
Innovation workshop - How to make your proposition truly customer centric
Do you really know what motivates your customers?
In this hands-on session, you'll learn how to find, capture and apply the authentic voice of your customers in order to improve your core proposition, as well as how to market and drive growth of your business.
This workshop will introduce the key concept of customer journey mapping, and show:
- what journey maps look like
- what kind of insight they give you
- how they can be applied to proposition (re)design
You will also learn the theory of 'jobs-to-be-done' (Clayton Christensen) through practical workshop exercises that can be immediatedly applied in your business the following day!
This event is suitable for both large organisations and small companies - if you truly want to grow your business in line with what your customers want, this workshop is not to be missed!
Cost is £49 (early bird) after which £89 plus VAT.
A few free tickets are available for Registered Charities, students and Not-for-Profits - hurry not many of these!
Customer Faithful helps organisations to become truly customer-centric, through research and service design.