Introduction to content marketing

Introduction to content marketing

From print to podcasts and websites to window displays, you own and control lots of different channels to help promote and sell your products and services. But how do you make the most of these channels and ensure your messages don't get lost in a maelstrom of mediocrity? Having a clear content marketing strategy is a pretty good place to start.

Dates 11 Feb 2019 - This event is in the past.
Opening times 5:30 PM
Venue LAB207 Second Floor, Lord Ashcroft Building, Anglia Ruskin University, East Road, Cambridge CB1 1PT

Event details:

Research from the Content Marketing Association found that more than 50% of content marketing consumers say it has a positive impact on purchase decisions, while 61% agree it increases brand positivity. Come to this session to learn more about how organisations with big and small budgets can maximise their valuable content channels.
Mike Sewell is Managing Director of Cambridge-based CPL, an award-winning agency creating and delivering content marketing strategies. Mike leads a team of 50, including editors, designers and web developers, to produce digital and print content for a wide and growing range of clients.

CPD category: Integrated marketing communications
Duration: 1.5 hours

Registration and networking is from 17:30, the event starts at 18:00 and finishes at 20:30. If you are non-EU resident, please call the Regional Events team to make your booking.

Chartered Institute of Marketing (CIM), Cambridgeshire Branch

The Chartered Institute of Marketing (CIM) is the world's largest professional marketing body with over 30,000 members worldwide.

Chartered Institute of Marketing (CIM), Cambridgeshire Branch directory information