IoD Webinar - Mastering the Methods of Selling and Influencing

How well do you understand the principles of selling and influencing? What difference could proven methods of selling and influence make to your business success?

Dates Thursday, April 30, 2020 - Download as vCalendar
Event Times: 08:00 to 10:00
Venue Online
Contact Name Ms Grace Kim
Website Event website

Event details:

Please join our IoD Cambridgeshire webinar where we will be joined by our expert guest speaker, Justin Leigh. He will be sharing different techniques and methods to selling and influencing that you can use to transform the engagement and influence you have on stakeholders and clients. 

By the end of the webinar you will have learned how to:

  • Establish the strongest rapport with your clients 
  • Quickly create a position of credibility and authority with all your clients
  • Ask the right questions to demonstrate your engagement and interest 
  • Keep control of the sales process to achieve the best outcome for both parties
  • Utilise the key principles of negotiation to give you confidence under pressure

Please register using the link above and details how to join the webinar will be emailed out prior to the event.


Justin Leigh
Managing Director, Focus4growth Ltd

Justin is a respected business leader with over 20 years’ experience of developing and leading high performing Sales & Marketing teams. 

He is an emotionally intelligent leader whose ability to engage, motivate and develop business teams has been integral to his successful career to date. 

A track record of achievement in selling and servicing End-user clients and Channel partners across multiple business segments, including; Medical Devices, Dental Products, IT Accessories, OEM Materials and Health Care IT software.  An accredited Executive Coach who is an accomplished presenter, facilitator, advisor and consultant to Board Level Executives.

Justin is passionate about the growth of people, inspiring them to reach outstanding performance levels, through continuous improvement and clear, accountable action.


A membership organisation for Directors of organisations in Cambridgeshire. This is the local branch of the national IoD organisation.