Making the Shift to Services


Drawing on the latest work from the Cambridge Service Alliance, this thought-provoking and practical two-day workshop considers how to design the shift to services.

Dates Tuesday, November 26, 2019 to Wednesday, November 27, 2019 - Download as vCalendar
Event Times: 09:00 to 17:00
Venue Institute for Manufacturing
Contact Name IfM Events
Email ifm-events@eng.cam.ac.uk
Contact Phone 01223748267
Website Event website

Event details:

Course overview

Customers increasingly demand services and solutions, not just products. For companies this can be an opportunity to increase their revenues and develop long-term relationships with their customers.

Service offerings are often complex and need a detailed understanding of, and solid approach to, design if they are to satisfy customers and generate revenues. This course provides a holistic view of how to design, develop and integrate services into an organisation.

What you will learn

  • Consider key questions that are vital in the creation of any new service, including: What will be offered and how? What are the risks? How do we deliver and create – as well as capture – value?
  • How to design services that satisfy your customers and create new revenue streams
  • New service business models and the roles of digital platforms
  • How working with partners can help to deliver successful services
  • Change your organisational thinking to support service delivery
  • Use new technology and big data to develop innovative services and solutions

Who should attend?

  • General managers and directors
  • Service directors
  • Operations managers and directors
  • Business development and sales managers
  • Technical managers and service engineers
  • Global operations and service delivery managers
  • Design and innovation managers

The Institute for Manufacturing (IfM) provides a unique environment for the creation and sharing of new ideas and approaches to modern industrial practice.