Marketing Strategy for Start Ups

A strong marketing strategy affects every aspect of your start-up, including the business model. By identifying and communicating the needs of your target clients, marketing connects all areas of your business. 

In this interactive workshop, we will explore what your business needs from its marketing function. You will go away with clear KPIs and the confidence to communicate your vision. In this 2-hour investment readiness workshop you will cover the following topics and outcomes:


Key topics

Comprehensive marketing strategy

Branding fundamentals for start-ups

The importance of market research

Fundamentals of your marketing function



Understanding the business function of marketing

Knowledge of branding essentials

Marketing KPIs

Confidence to set marketing goals

This workshop is one of two workshops in our investment readiness support programme.


Who is it for?

This programme is for entrepreneurs with innovative ideas looking to raise funding to accelerate their business. It is designed to be useful and inspiring regardless of your level of marketing knowledge.

Looking for something specific?