Partnering for Success

POSTPONED: Due to a combination of factors related to key stakeholders’ coronavirus policies, this event has been postponed.

Dates Tuesday, March 17, 2020 - Download as vCalendar
Event Times: 17:00 to 19:30
Venue GeoSpock, St Andrew's House, St Andrew's Road, Cambridge, CB4 1DL
Contact Name Clare Kettle
Contact Phone 01223967101
Website Event website

Event details:

Finding the right channel and strategic partnerships will make or break a company in today’s hypercompetitive environment. But how can you identify the right channel for your sales and marketing efforts? What might be the best partnerships for you to leverage? And ultimately, are you investing your resources effectively, or could a different partnership engagement approach boost your return on investment?

In this free evening event, speakers from multidisciplinary backgrounds will cover:

  • How to establish Product-Market Fit
  • How to then identify Product-Channel Fit
  • How to create a powerful Partnership Programme, looking at:
    • The lessons of why some brands have won big, while others have failed
    • An overview of the types of partnerships you should consider
    • How to set up a partnership engagement
    • How to build and launch a successful partnership programme


17:00 - Registration & networking over refreshments and pizza

18:00 - Introduction to CW from Simon Mead, CEO, CW (Cambridge Wireless)

18:05 - Welcome from our event host GeoSpock

18:10 - Collette Johnson, VP Marketing, GeoSpock

18:25 - Julian Sametinger, Senior Partner Development Manager, Startups, UK&I, Amazon

18:40 - Speaker to be confirmed

18:55 - Panel session with speakers

19:25 - Closing remarks and event close


  • Collette Johnson; VP Marketing, GeoSpock
  • Julian Sametinger; Senior Partner Development Manager, Startups, UK&I, Amazon

This event is free to attend, but space is limited so early registration is advisable.

A leading industry forum and vibrant community with a rapidly expanding network of companies involved in the development & application of wireless technologies.