This workshop is designed for anyone who has to persuade regularly as part of their job and are interested in gaining a greater understanding into the psychology of persuasion and enhancing their own ability to persuade effectively.
Learning Outcomes
- Gain greater knowledge of the theories and principles of persuasion and influence
- Understand own style of persuasion, recognise the different communication preferences of others and learn how to personalise their own communications style to influence more effectively
- Understand the impact of the non-verbal aspects of our communication including: vocal patterns, facial expression, gaze, posture and gestures and practice skills to enhance their own non-verbal behaviour for positive influence
- Identify issues that may have a negative effect on the persuasion and how to plan a strategy
Content
The workshop is highly interactive containing theory, discussions, practical exercises, and case studies. We will tailor to delegates’ needs as much as possible, whilst covering the following areas:
- Central and peripheral routes to persuasion
- Understanding the persuasion landscape
- Emotions and their influence
- Cialdini’s 6 weapons of influence
- Loss aversion
- Locus of control
- Forewarning
- Different communication styles
- Non-verbal communication and congruence
- Point of maximum impact
- Resistance, hurdles and handling objections
| Duration: 1 Day | Credits: 1.8 |
| CPD Points: 6.5 | Member Cost: £270.00+VAT |
| Max. Delegates: 12 | Non-member Cost: £405.00+VAT |
