The Public Relations Package [a Cambridge Network Course]


Is your product or service worthy of media attention? But you don’t know how to get a journalist interested?
Which is highly frustrating, because you understand that a mention in the press will bring in new customers, investors and partners.
Find out how know to raise the profile of your company by attracting the attention of a news editor.

Dates Friday, February 26, 2021 - Download as vCalendar
Event Times: 09:30 to 12:30
Venue Eagle Labs, 7-8 Clifton Court, Cambridge, CB1 7BN
Contact Name Sara Baxter
Email sara.baxter@cambridgenetwork.co.uk
Contact Phone 01223 760102
Website Event website

Event details:

This course is now part of our online training calendar - Book below!

 

Overview

Is your product or service worthy of media attention? But you don’t know how to get a journalist interested? Which is highly frustrating, because you understand that a mention in the press will bring in new customers, investors and partners.

Find out how know to raise the profile of your company by attracting the attention of a news editor.

 

Learning Outcomes

  • How the media operate, what makes a story and how to pitch yours to a newsroom.

  • The importance of grabbing the attention of an editor within the first few words of a press release.

  • The key contents of a successful story, from an opening line with impact, to the essential facts, to quotes that help bring a story to life.

  • The importance of photographs, and knowing how to take them.

  • How and when to pitch your release for maximum impact.

By the end of the session, you will have a press release that can be sent to news organisations.

 

Who is it for?

Anyone involved in publicising or selling their product or service, or trying to bring it to a wider audience.

 

Content

  • Simulating the running of a newsroom, to appreciate how journalists work.

  • The critical importance of the top line of a story, with examples from the business world.

  • The power of an alluring headline, or title.

  • How to structure your release to maintain interest, and make sure all the key facts are included.

  • The subtle sell – promoting your product without being too obvious and off putting.

  • Crafting quotes that ensure your story stands out from the crowd.

  • The art of photography for news and features.

  • When and how to pitch your story.

  • The pitfalls of pitching.

 

Duration: Half day Credits: 1.1
Times: 9.30am-12.30pm Member Cost: £165.00+VAT
Max. Delegates: 12 Non-Member Cost: £248.00+VAT

 

For full course content and to book click here

 

I'm a tutor, lecturer and coach in Communications and Business Skills at the University of Cambridge. I also run my own media, public relations and design consultancy, Creative Warehouse, work in government, and across the private and public sectors.
I can offer communications support in all areas, including:
Branding, reports, investment pitches, presentations and speech writing ~ Conventional and social media ~ Websites ~ Photography and videography ~ Public speaking ~ Crisis communications ~ Building your personal brand