Branding exists in how a company or organisation is perceived by its customers. But what do you do if you have to rebrand? In a change to our regular 'breakfast networking' slot, this talk will be in the same format, but starting late afternoon instead.
Rebranding – a positive move [a Cambridge Network event]
A lot of people think that branding is just about their graphic ident/logo – but that's not what branding is about. Branding exists in how a company or organisation is perceived by its customers. But what do you do if you have to rebrand? It can be a difficult decision and how do you go about doing it? You trust an external voice for their expertise and honest opinion, and you look to the heart of your brand – your customers – to discover your true identity.
This is the story of the rebranding and refocus in direction for Indie Cambridge. Both internal and external factors combined to make this an essential business decision but recognising this as a small company can be a daunting discovery. Enlisting outside expert help and listening to their customers, Anne Beamish and Steve Linford (aka Indie Cambridge) changed both their company name and their business model for the better. Working closely with Ludo Chapman from The Innovation Practice, they have seen their customer numbers grow, the awareness of their business increase, and their opportunities for the future move that bit closer.
4.00pm - Registration and networking over coffee and mince pies
5.30pm - Further networking and a chance to follow up with the speakers
6.00pm - Event close
Members of Cambridge Network and Indie Cambridge
Any Cambridge Network member or members of Indie Cambridge may attend, there is a small charge of £15+VAT. If you are a Cambridge Network member please log in first to receive your member discount, and then return to this page and click Book Now!
If you are a member of Indie Cambridge please get in touch with us and we will sort out your booking.
Non-members may also attend this session at a fee of £25+VAT. Please register by clicking Book Now!
You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
|Want to hear about other events?
To hear about future events, jobs, courses and news please sign up here
Cambridge Network is a membership organisation based in the vibrant high technology cluster of Cambridge, UK. We bring people together - from business and academia - to meet each other and share ideas, encouraging collaboration and partnership for shared success.