Stop wasting money on marketing

This masterclass will bring together three expert practitioners to share their insights and experiences of marketing effectiveness.

If you are in business, you are in marketing. So this webinar is not just for the custodians of the marketing budget, it will resonate with business owners and directors – regardless of job title.

Having said that, the pressure is on marketing leads to deliver results like never before and, given the exponential growth in digital channels and ecommerce, there is clearly a need to understand what works and what the magic marketing mix looks like. But dependencies on data-science and a proficiency in digital marketing platforms can be lonely silos.

Equally, marketing is about conversations. So value perceptions are still shaped by emotional connections, not just passing ‘likes’.

This webinar will aim to shine a light on the value of developing validated strategies, investing in creativity, focusing on conversion and never forgetting that you are selling to humans!

 

Key Takeaways from the session:

  • Highlight the need to focus on developing strategically grounded marketing plans, mapped to your business model.
  • Demonstrate the power of creative thinking when developing compelling propositions that change behaviour.
  • A reminder of the fundamentals – marketing is about building your brand and creating demand for products and services.
  • If content is king, conversion is queen. Discover how to attribute success and drive spend in areas that work for you.
  • There is more to life than digital marketing.

 

Stop Wasting Money on Marketing will bring together three expert practitioners to share their insights and experiences of marketing effectiveness. Individual presentations will unite around the central theme of why it’s important to anchor activities in strategic initiatives that work, not just make you look busy. We will also reflect on why the power of persuasion still needs big ideas as rocket fuel.

 

AGENDA:

- Introduction from St John's Innovation Centre

- 3 x 20 minute presentation from the speakers

- Engaging Q&A to finish

 

SPEAKERS:

Faye Holland - Founder and Director, cofinitive

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With over twenty-five years international business expertise in the private sector, Faye Holland’s executive-level experience includes developing the original marketing communications strategies for the UK’s first Internet Service Provider, worldwide technology project communications roles in IBM, and managing the European and Asia Pacific operations of a global media company. In 2015, she founded cofinitive, a multi-award-winning business recognised as #1 Top 10 Image Makers in 2021 and described as “the epitome of everything that defines a UK-leading communications powerhouse”.

Faye has been described as “one of the UK’s prime marketing strategists” and has been listed as one of the UK’s Most Influential Women in Tech by Computer Weekly for the last three years.

Located in Cambridge, cofinitive helps clients across various technology sectors communicate to their employees, stakeholders, clients and communities.

About cofinitive

cofinitive is a multi-award-winning hybrid PR and communications company – in name and in deed. We are collaborative, working with or as your PR and communications team. We are definitive in our approach, and we are transformative in the results we deliver.

We are made up of a team of individuals who are passionate about creating impact for our clients. We have decades of experience in business – with startups, the charity sector, the corporate world and media - all organisations that we now serve.

We work with clients locally, nationally and globally, specialising in strategy, marketing communication, PR, branding & engagement.

For more information, please visit www.cofinitive.com

 

Matt Scahill - New Business Lead, Ruler Analytics

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Matt is the new Business Lead at Ruler Analytics, and looks after business consultations to establish requirements and business fit for Ruler. Prior to his post at Ruler, Matt worked as a digital Strategist for a number of digital agencies across a 10 year career in Digital.

Ruler Analytics is a visitor level marketing attribution product for forms, phone calls and live chat, evidencing every step a visitor makes in their journey and matching revenue back to the source. Thousands of marketing professionals use Ruler to close the loop between sales revenue and marketing activity. Ruler’s platform provides a single point of truth to identify which campaigns are driving revenue, allowing organisations to make meaningful decisions to optimise marketing spend. With 1,000+ integrations with the world’s leading applications, Ruler Analytics can sync data with Google Analytics, your CRM or paid media solutions to give insight where you need it most.

 

Joe Glover - Guy who started The Marketing Meetup

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Joe Glover founded The Marketing Meetup five years ago in a servery in Cambridge as a hobby because he was terrified to walk into networking situations. Five years on, the group unites 21,000+ marketers from Torbay to New York with talks and networking that don't make you feel slimy when you walk out of the room.

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