This course focuses on building your ability to use narrative techniques to engage and persuade your audience. You’ll also learn how to use stories across channels to maintain a consistent voice and brand message.
Storytelling for Marketers
Learn to harness the timeless power of narrative
Are you struggling to break through the noise? Do you find it hard to get your message across in a way your target audience can understand, relate to and engage with? If so, great stories could be the missing element.
We’re a storytelling species. We make sense of our world and ourselves through narratives that explain where we came from, what we stand for and where we’re going. By harnessing this powerful form of communication for your business you can make a strong, emotional connection with your readers.
During this packed and enjoyable day you’ll discover what written storytelling can add to your marketing, how to generate and collect ideas for stories, and how to structure a story in a way that maintains engagement and attention.
- Ideas for why and where you could use storytelling in your written marketing materials
- The central storytelling elements
- Key techniques and models for storytelling
- Common storytelling mistakes
- Types of business stories
- Where you could look for ideas
- How to start writing your story
St. Pancras, London: £495+VAT for the first delegate, with discounts available for multiple bookings. Full details and booking form available on the course webpage.
We are a boutique learning consultancy specialising in designing and delivering tailored people-focused training in leadership, communication and workplace wellbeing.
We work extensively in and around Cambridge as well as across the UK and in Europe and the US, with clients across the scientific, private and public sectors. Popular programmes include:
Leadership and management training for scientists
Mental health awareness
Workplace communication skills
Handing difficult conversations
… and much more.