Strategic Roadmapping Course


A thorough introduction to strategic roadmapping, guiding participants through each step of the roadmapping process.

Dates Wednesday, June 12, 2019 - Download as vCalendar
Venue Institute for Manufacturing, Alan Reece Building, 17 Charles Babbage Road Cambridge, CB3 OFS
Contact Name Event Team
Email ifm-events@eng.cam.ac.uk
Website Event website

Event details:

Two day course

Wednesday 12 - Thursday 13 June 2019

Roadmapping is a graphical approach to support strategic planning that enables companies to align technological capability and business plans so that corporate strategy and technology are co-ordinated in an integrative manner.

A 'fast-start' roadmapping approach

The aim of the roadmapping training courses is to provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses. The emphasis is on the rapid initiation of the method and its customisation, based on multifunctional workshop techniques.

The courses are interactive and based on the delivery ethos of a balanced combination of presentations, group activities and discussions.

Our two-day course allows time to cover topics in greater depth. Delegates will benefit from  additional material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits. 

Note: Two-day courses can also be run as in-company training events. Such courses can be readily adapted to focus on topics of specific interest to companies, and combined with consulting support to rapidly apply and transfer the approach to your organisation.

A copy of 'T-Plan: the fast start to Technology Roadmapping. Planning your route to success', developed in collaboration with a wide range of companies, will be provided as part of each course (normal price £149), together with a copy of the latest Technology Roadmapping book Roadmapping for Strategy and Innovation - Aligning technology and markets in a dynamic world for each delegate (normal price £195).

Who should attend?

The course is suitable for:

  • strategic planners
  • product managers
  • technical managers
  • consultants

The Institute for Manufacturing (IfM) provides a unique environment for the creation and sharing of new ideas and approaches to modern industrial practice.