Webinar: Enter the Chinese Market through Cross-border Ecommerce

China is on track to become the world’s biggest economy. The massive market potential makes it super attractive for all businesses. However, entering China could be difficult as it involves long registration process and strict regulations.

Dates Tuesday, November 26, 2019 - Download as vCalendar
Event Times: 09:30
Venue Online
Website Event website

Event details:

Good news for you and your business: cross-border eCommerce offers foreign business an opportunity to fast track its launch in China without the long registration process. Nonetheless, it is a complex model as it involves multi-country operations and it can be challenging for small to medium enterprises.

This webinar will provide you with many insights and essential information to understand Chinese cross-border eCommerce landscape, how to set up your own cross-border shop on the Tmall platform and how to drive growth for your cross-border business.

During the webinar, the following topics will be covered:

  • An introduction about cross-border eCommerce landscape in China
  • Setting up your own cross-border shop on the Tmall platform
  • Great ways to drive growth for your cross-border business

This event is a free online webinar. Regardless where your exact location, you're more than welcome to join us in this event on the date and time mentioned above. 


Phil Mei
Prestige Director - Strategy, M&A and China at Unilever

Phil Mei is a strategy director at Unilever Prestige - the premium beauty division under Unilever Group. Phil oversees multiple prestige beauty brands such as Dermalogica, Murad, Hourglass and Tatcha and he leads business development for those brands in China.


Crayfish.io is a full service provider for better engagement with China, powered by technology. Crayfish.io provides the expertise to assist you through all your multi-lingual needs - translation, recruitment, business development, research, IP, digital marketing and other business support. We provide the connections to facilitate cross-border collaborations along with essential cultural expertise. And our capital portfolio enables us to help you develop your investment pitch, and identify investors for you. You choose online or offline, we deliver on your needs.